Product Offerings
Product Categories:
Meat
Products:
Canadian Beef: Various cuts and grades
About Canada Beef International Institute
The Canada Beef International Institute (CBII) is a trade and marketing organization dedicated to promoting Canadian beef globally. With a strong presence in Asia, North America, and Europe, CBII supports Canadian beef producers, processors, and exporters by expanding international market access, educating consumers, and building trust in the Canadian beef industry.
CBII operates under Canada Beef, which represents the entire Canadian beef and veal industry, ensuring that high-quality, sustainably raised, and premium-grade beef reaches markets worldwide.
Core Business and Offerings
CBII specializes in market development, consumer education, and trade facilitation for Canadian beef products. The organization collaborates with global distributors, retailers, food service providers, and chefs to promote Canada’s world-class beef industry.
Product Portfolio
- Canadian Beef:
- Various cuts and grades
- Grass-fed and grain-fed beef options
- Specialty beef (Wagyu-cross, organic, hormone-free)
Market Position and Global Reach
CBII plays a pivotal role in Canadian beef exports, ensuring strict quality control, sustainability practices, and compliance with international standards. The primary export markets include Japan, South Korea, China, the United States, and the European Union.
Shipment and Export Data
- Canada is the 5th largest beef exporter globally, with exports reaching more than 58 countries.
- Total Canadian beef exports in 2023: Over 500,000 metric tons valued at $4.5 billion CAD.
- Key export destinations:
- United States: 74% of total exports (370,000 metric tons)
- Japan: 11% (55,000 metric tons)
- Mexico: 4% (20,000 metric tons)
- South Korea: 3% (15,000 metric tons)
- China: 2% (10,000 metric tons)
- Trade agreements: CBII leverages trade benefits under USMCA, CPTPP, and CETA.
Competitive Advantages and Specialization
-
Premium Quality and Safety Standards
- Canadian beef is federally inspected, adhering to world-class food safety protocols.
- Raised without growth hormones and antibiotics available upon request.
- Verified Sustainable Beef (VSB) certification for sustainability-conscious buyers.
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Sustainable and Ethical Beef Production
- 90% of Canadian beef farms are family-owned, emphasizing regenerative agriculture.
- Cattle raised on natural pastures, reducing the carbon footprint by 15% compared to global averages.
- Beef raised in compliance with the Canadian Roundtable for Sustainable Beef (CRSB) standards.
-
Superior Taste and Nutrition
- Grain-fed Canadian beef is known for superior marbling, tenderness, and flavor.
- Higher Omega-3 content in grass-fed beef, catering to health-conscious consumers.
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Strategic Trade Support and Market Access
- CBII partners with importers, retailers, and chefs to facilitate Canadian beef distribution worldwide.
- Comprehensive training programs and culinary education help food service professionals maximize beef quality.
Financial Performance
- Annual export revenue: Over $4.5 billion CAD, growing at 7% annually.
- Canada’s beef industry contributes $22 billion to the national economy, supporting 228,000 jobs.
- $150 million invested annually in research, sustainability, and market expansion programs.
Certifications and Compliance
- HACCP (Hazard Analysis and Critical Control Points) Certification – Ensuring food safety and risk management.
- CFIA (Canadian Food Inspection Agency) Approval – Verifying health and safety standards.
- Canadian Roundtable for Sustainable Beef (CRSB) Certification – Sustainability and ethical beef farming.
- USDA Approval – Compliance with United States beef import regulations.
- Halal & Kosher Certifications – Available for specialized markets.
Customer Testimonials
"Canadian beef is consistently high in quality, offering rich marbling and excellent flavor. It’s the preferred choice for our premium steak offerings."
— Leading Steakhouse Chain, Japan
"Canada Beef International Institute provides excellent marketing support and trade facilitation, helping us bring the best beef products to our customers."
— Major Food Distributor, South Korea
Achievements and Recognitions
- Canada ranked as the 5th largest beef exporter in the world.
- Expanded market share in Japan and South Korea, increasing exports by 10% year-over-year.
- Developed new retail marketing campaigns in China, boosting consumer demand for premium Canadian beef cuts.
- Invested $10 million in beef sustainability initiatives, enhancing environmental impact reduction strategies.
- Hosted over 50 trade events and culinary workshops globally, strengthening international partnerships.
CBII continues to be a global leader in premium beef marketing, trade support, and sustainability, ensuring Canada’s beef industry remains competitive and trusted worldwide.