The California Milk Advisory Board (CMAB), established in 1969, is an instrumentality of the California Department of Food and Agriculture. Its mission is to promote California dairy products, including milk, cheese, yogurt, and other dairy items, both domestically and internationally. The CMAB licenses the Real California Milk seal, certifying that products bearing the seal are made with 100% California milk from the state's dairy farm families. The organization emphasizes sustainability, animal welfare, and supports various marketing and educational initiatives to highlight the quality and diversity of California dairy products. :contentReference[oaicite:0]{index=0}