BuyGro is the largest FMCG digital distributor in the UAE, operating under the Ghassan Aboud Group. Launched in late 2020, BuyGro aims to revolutionize traditional distribution by empowering grocery stores, restaurants, and cafeterias to boost their earnings through a digital marketplace. The platform connects vendors to trade, HoReCa, and institutions, providing a wide range of products including food commodities, beverages, personal care, home care, and salon essentials. BuyGro's mission is to disrupt the traditional trade supply chain using digital transformation, AI, and machine learning.