The BC Blueberry Council represents over 600 blueberry growers in British Columbia, Canada. Established to enhance the viability and strategic development of the blueberry industry, the council promotes the production and consumption of BC blueberries through research, education, and market development initiatives. The council collaborates with growers, packers, and government bodies to expand market opportunities both domestically and internationally. They support the industry's growth by focusing on food safety, sustainability, and maintaining high standards of production.