British Columbia Blueberry Council – Advancing Canada’s Blueberry Industry
The British Columbia Blueberry Council (BCBC) is the premier trade association representing over 600 highbush blueberry growers in British Columbia, Canada. Established to support and promote the province’s thriving blueberry industry, BCBC plays a crucial role in research, market development, and industry advocacy to maintain British Columbia’s position as a global leader in blueberry production.
With its commitment to innovation, sustainability, and export growth, BCBC continues to drive industry excellence and expand international market reach.
Core Business and Specialization
BCBC focuses on:
- Supporting and promoting British Columbia’s highbush blueberry growers.
- Researching innovative growing techniques to enhance productivity and sustainability.
- Developing domestic and international markets for BC blueberries.
- Advocating for industry policies and government support.
- Educating consumers about the health benefits and culinary versatility of blueberries.
British Columbia’s Blueberry Industry – Key Facts
- British Columbia is Canada’s largest producer of highbush blueberries, accounting for nearly 96% of the country's production.
- B.C. grows over 150 million pounds (68,000 metric tons) of blueberries annually, ranking among the top 10 global blueberry producers.
- The province has over 11,000 hectares (27,000 acres) of cultivated blueberry farms.
- More than 60% of BC’s blueberry crop is exported to over 30 countries worldwide, including the United States, China, Japan, South Korea, India, and Europe.
- The blueberry industry contributes over $200 million annually to British Columbia’s economy.
Product Portfolio – Highbush Blueberries
The British Columbia Blueberry Council represents farmers producing highbush blueberries, known for their large size, high yield, and superior taste. These blueberries are available in various forms, including:
- Fresh Blueberries – Available from July to September.
- Frozen Blueberries – IQF (Individually Quick Frozen) blueberries available year-round.
- Dried Blueberries – Used in snacks, cereals, and baking.
- Blueberry Juice & Purees – Processed for health beverages and culinary use.
- Blueberry Powder – A concentrated superfood ingredient.
Market Presence and Export Strength
- British Columbia exports over 60% of its annual blueberry production to international markets.
- Canada is the world's third-largest exporter of cultivated blueberries, with BC as the primary production hub.
- The U.S. remains the largest importer of BC blueberries, accounting for approximately 80% of exports.
- Emerging markets such as China, India, Japan, and South Korea are experiencing rapid growth in demand for BC blueberries.
- BCBC collaborates with global trade associations, retailers, and food processors to expand market penetration.
Research, Sustainability, and Industry Innovation
BCBC invests in cutting-edge research and sustainability initiatives to support the growth and resilience of the industry:
- Climate Adaptation – Researching drought-resistant blueberry varieties and climate-smart farming techniques.
- Pest & Disease Management – Implementing integrated pest management (IPM) strategies to reduce pesticide reliance.
- Soil Health & Water Management – Encouraging efficient irrigation practices to ensure sustainable crop production.
- Post-Harvest Quality Control – Advancing cold chain logistics to maintain freshness and nutritional integrity.
- Organic & Regenerative Farming – Supporting growers adopting organic certification and regenerative agriculture methods.
Certifications and Compliance
British Columbia’s blueberry industry adheres to strict food safety and quality standards, including:
- CanadaGAP (Good Agricultural Practices) Certification.
- HACCP (Hazard Analysis and Critical Control Points) Certification.
- U.S. Food and Drug Administration (FDA) Compliance for exports to the U.S.
- EU and China Import Standards Compliance for international shipments.
- Non-GMO & Organic Certifications for select farms.
Competitive Advantage and Unique Selling Proposition
- Premium Quality & Superior Taste – BC blueberries are larger, juicier, and more flavorful than competitors.
- Strong Global Reputation – Trusted by leading retailers, food manufacturers, and distributors worldwide.
- Year-Round Availability – Fresh in summer, IQF frozen and processed formats available year-round.
- Health Benefits – Rich in antioxidants, fiber, and essential vitamins, making them a global superfood.
- Eco-Friendly & Sustainable Farming – Adoption of climate-conscious agricultural practices.
Achievements and Recognitions
- Recognized as one of the world’s leading highbush blueberry-producing regions.
- Partnered with Agriculture and Agri-Food Canada to drive research and market development.
- Successfully expanded exports to China, India, Japan, and South Korea through trade missions and agreements.
- Featured in global food and agriculture expos, including Gulfood Dubai, SIAL Paris, and PMA Fresh Summit.
Future Outlook and Industry Expansion
BCBC is committed to strengthening British Columbia’s leadership in the global blueberry market, with strategic goals to:
- Expand organic blueberry production to meet growing consumer demand for pesticide-free fruit.
- Increase exports to emerging markets, especially in Asia and the Middle East.
- Leverage AI and smart farming technologies to improve crop yields and pest management.
- Promote health-based marketing initiatives, emphasizing blueberries as a functional superfood.
- Strengthen industry partnerships with retailers, foodservice providers, and beverage companies to drive innovation.
Conclusion
The British Columbia Blueberry Council (BCBC) is a driving force behind Canada’s blueberry industry, ensuring premium-quality production, market expansion, and sustainability. With a strong export presence, cutting-edge research, and a commitment to environmental stewardship, BCBC continues to set global standards in highbush blueberry cultivation.
For more information on BC blueberries and industry initiatives, visit the official website.
