Exhibiting at Gulfood 2025

Biscuiterie Henrys – A Leader in Moroccan Biscuit Manufacturing

Biscuiterie Henrys is a renowned Moroccan biscuit manufacturer with a strong legacy in the confectionery and bakery industry. Headquartered in Casablanca, Morocco, the company has been producing high-quality biscuits and cakes for both the domestic and international markets. With a focus on innovation, tradition, and consumer satisfaction, Biscuiterie Henrys has built a solid reputation as one of Morocco’s most trusted biscuit brands.

Core Business and Product Portfolio

Biscuiterie Henrys specializes in a variety of biscuits, cakes, and filled rolls, crafted using premium ingredients and traditional baking techniques. The company offers a diverse product range, including:

1. Plain Biscuits

• Henry’s Original – The classic and iconic Henry’s biscuit.
• Sablé – Buttery and crumbly shortbread-style biscuit.
• Spofy – A delicate and crispy biscuit for light snacking.

2. Coated Biscuits

• Flipo – A crunchy biscuit coated with a smooth chocolate layer.
• Cigar – A rolled biscuit covered in chocolate for a rich taste.

3. Cakes

• Kek – A soft and moist cake, perfect for a quick snack.

4. Filled Rolls

• Cigares Fourrés – A delicious rolled biscuit filled with creamy flavors.

Production Facilities and Manufacturing Capabilities

Biscuiterie Henrys operates a modern production facility in Casablanca, equipped with cutting-edge bakery technology to ensure consistency, quality, and efficiency. The company’s manufacturing process is designed for:

• High-volume production to meet increasing demand.
• Automated baking and coating lines for product uniformity.
• Stringent quality control systems ensuring food safety and hygiene.
• Customizable packaging solutions for retail and bulk distribution.

Certifications and Compliance

Biscuiterie Henrys adheres to international food safety and quality standards, ensuring its products meet regulatory requirements in both local and export markets. The company holds:

• ISO 22000 – Food Safety Management Certification
• HACCP Compliance – Ensuring the highest safety standards in food production
• Halal Certification – Catering to dietary requirements in Islamic markets
• EU and FDA Compliance – Meeting strict export regulations for Europe and North America

Global Market Reach and Export Activities

Biscuiterie Henrys has successfully expanded its presence beyond Morocco and is actively exporting to multiple international markets, including:

• North Africa (Algeria, Tunisia, Egypt)
• West Africa (Ivory Coast, Senegal, Ghana)
• Europe (France, Spain, Belgium, Italy)
• Middle East & Gulf (UAE, Saudi Arabia, Qatar)
• North America (USA, Canada)

With an increasing global demand for high-quality Moroccan biscuits, Henrys continues to expand its international distribution network.

Competitive Advantage and Unique Selling Proposition (USP)

• Rich Heritage & Brand Legacy: Decades of expertise in biscuit production.
• High-Quality Ingredients: Sourced from the finest suppliers for premium taste.
• Advanced Production Technology: Ensuring efficiency, consistency, and food safety.
• Diverse Product Range: Offering a variety of biscuit and cake types.
• Strong Export Capability: Widespread distribution network across multiple continents.

Financial Performance and Market Position

Biscuiterie Henrys has demonstrated consistent revenue growth, driven by strong domestic sales and export expansion. The company's annual revenue is estimated in the multi-million-dollar range, reflecting its dominant position in the Moroccan biscuit industry.

Clientele and Industry Recognition

Biscuiterie Henrys supplies its products to a wide range of customers, including:

• Supermarkets & Grocery Chains – Major retail distribution across Morocco and international markets.
• Wholesale Distributors – Providing bulk supply for regional markets.
• HORECA (Hotels, Restaurants, Catering) – Supplying biscuits and cakes for the hospitality industry.
• Private Label Partners – Custom production for various retailers.

The Henry's brand is widely recognized and trusted by consumers for its delicious taste, high quality, and affordability, making it a household name in Moroccan confectionery.

Future Growth and Expansion Plans

Biscuiterie Henrys is committed to expanding its market presence and focusing on:

• New product innovations, including sugar-free and organic biscuits.
• Strengthening online retail and e-commerce distribution.
• Expanding production capacity to meet increasing export demand.
• Enhancing sustainability efforts with eco-friendly packaging solutions.

Conclusion

With a strong heritage, commitment to quality, and focus on global expansion, Biscuiterie Henrys continues to lead the Moroccan biscuit industry. The company's dedication to excellence, customer satisfaction, and market-driven innovation ensures its continued success in the global confectionery and bakery market.