About Bikaji Foods International Limited
Bikaji Foods International Limited is a leading Indian snacks and sweets manufacturer, headquartered in Bikaner, India. With a rich heritage rooted in traditional Rajasthani flavors, the company has established itself as a global brand in the packaged food industry. Founded by Shiv Ratan Agarwal, a descendant of the founder of Bikaneri Bhujia, Bikaji has transformed from a regional specialty brand to an internationally recognized name in ethnic snacks.
Bikaji Foods is one of the fastest-growing FMCG companies in India, offering a diverse range of traditional Indian snacks, namkeens, sweets, frozen foods, and Western-style snacks. The company is publicly listed and continues to expand its footprint across India and global markets.
Product Offerings
Bikaji Foods International Limited boasts a diverse product portfolio catering to both domestic and international consumers. Its product range includes:
Bhujia & Namkeen
- Bikaneri Bhujia – Authentic Rajasthani snack with a unique taste.
- Aloo Bhujia – Crispy, spicy potato-based snack.
- Khatta Meetha Mix – A sweet and tangy namkeen mix.
- Navratan Mix – A blend of different namkeens.
- Chana Dal – Crunchy and protein-rich roasted lentils.
Sweets
- Rasgulla – Soft, spongy, and sweet syrupy dessert.
- Gulab Jamun – Deep-fried milk-solid-based sweet soaked in syrup.
- Soan Papdi – Flaky and traditional Indian dessert.
Papad & Western Snacks
- Moong Dal Papad – Thin and crispy lentil-based papad.
- Chana Papad – Chickpea flour-based papad.
- Potato Chips – Classic salted and flavored chips.
- Extruded Snacks – Crunchy and puffed snack varieties.
Traditional Indian Snacks
- Mathri – Savory and crispy deep-fried crackers.
- Kachori – Rajasthani-style stuffed snack.
- Samosa – Fried triangular snack filled with spicy stuffing.
Frozen Foods
- Frozen Samosa – Pre-cooked, frozen samosas for easy preparation.
- Frozen Kachori – Traditional kachoris available in frozen packs.
Cookies & Bakery
- Ajwain Cookies – Spiced cookies with carom seeds.
- Jeera Cookies – Cumin-flavored crispy biscuits.
Competitive Edge & Unique Selling Proposition
- Authentic Rajasthani Taste – Originating from Bikaner, Bikaji carries the legacy of traditional Bikaneri Bhujia and Namkeen.
- Strong Manufacturing Capabilities – Operates state-of-the-art production facilities with high automation and quality control.
- Diverse Product Portfolio – Offers a wide range of ethnic and modern snacks, catering to both traditional Indian consumers and global markets.
- Global Presence – Exports products to more than 35 countries, including the USA, Canada, UAE, Australia, and the UK.
- Strong Brand Recognition – A well-established brand with a loyal consumer base in India and overseas.
Market Presence & Export Capabilities
Bikaji Foods has a strong domestic presence with an extensive distribution network covering 2,000+ distributors and 7 lakh+ retail outlets. It is also a leading exporter of Indian snacks, serving international markets across North America, the Middle East, Europe, Africa, and Asia.
International Trade & Shipments
- Exports to 35+ countries, including USA, UAE, Canada, Australia, and UK.
- Expanding in global ethnic food markets targeting Indian diaspora and mainstream consumers.
- Strategically partners with supermarkets, online platforms, and food service providers to enhance global reach.
Certifications & Compliance
Bikaji Foods ensures strict adherence to quality and safety standards, holding several global certifications:
- FSSAI (Food Safety and Standards Authority of India) Certified
- ISO 22000:2018 – Food Safety Management System
- HACCP (Hazard Analysis and Critical Control Points) Compliance
- BRCGS (British Retail Consortium Global Standards) Certification for Food Safety
- US FDA (Food and Drug Administration) Approval for US Exports
- Halal Certified – Catering to international Muslim consumers.
- Non-GMO Certification – Ensuring no genetically modified ingredients.
These certifications guarantee global quality standards, food safety compliance, and consumer trust.
Financial Performance
Bikaji Foods International Limited has experienced rapid financial growth, driven by expanding distribution, strong brand loyalty, and increasing international demand.
- Revenue (FY 2023): ₹1,900+ crore ($230 million USD)
- EBITDA Margin: Consistently improving, reflecting efficient operations and product demand.
- Net Profit: Increasing annually due to expanding market reach and premium product offerings.
- IPO Listing (2022): Successfully raised ₹881 crore ($107 million USD), demonstrating strong investor confidence.
Bikaji is positioned as a high-growth FMCG player, leveraging India's booming packaged food market, estimated to reach ₹8 lakh crore ($100 billion USD) by 2026.
Customer Testimonials
Bikaji Foods enjoys high consumer trust and brand loyalty, with customers highlighting:
- Authentic taste and premium quality.
- Wide variety of snacks catering to all age groups.
- Hygienic packaging and long shelf life.
- Easily available in retail and online platforms.
- Strong nostalgia and emotional connection with traditional flavors.
Achievements & Recognitions
- Market Leader in Bikaneri Bhujia & Indian Namkeen category.
- Featured in Fortune India’s Top 500 Companies.
- Expanded to 35+ international markets with a growing export business.
- Recognized for sustainable practices and ethical business operations.
- Strong brand association with Bollywood celebrities for mass appeal.
Future Growth & Expansion Plans
Bikaji Foods International Limited aims to further accelerate its growth and market dominance through:
- Expanding its distribution network in tier-2 and tier-3 cities to drive domestic sales.
- Strengthening its international market penetration by targeting North America, Europe, and Southeast Asia.
- Launching new innovative products in healthy snacks, baked goods, and frozen foods.
- Investing in digital transformation to boost e-commerce and direct-to-consumer sales.
- Increasing manufacturing capacity with advanced automation for cost efficiency.
With a strong brand legacy, robust financials, and aggressive expansion strategy, Bikaji Foods International Limited is set to reinforce its leadership in the Indian snacks and packaged foods industry.
