Product Offerings
Products:
Coffee Makers: Moka Express, Moka Induction, Mini Express, New Venus
Cookware: Non-stick Aluminum Cookware, Stainless Steel Cookware
Coffee Accessories: Small Cups and Mugs, Coffee Accessories, Spare Parts
Bialetti Industrie S.p.A. is a globally renowned Italian manufacturer of coffee makers and cookware, celebrated for pioneering the iconic Moka Express and revolutionizing home coffee brewing since 1933. Headquartered in Coccaglio, Italy, Bialetti represents a timeless fusion of Italian design, functionality, and cultural heritage. With a legacy spanning over 90 years, the company continues to shape how coffee is brewed at home, delivering innovative and stylish products to millions of households around the world.
Core Business
Bialetti operates across two major business categories:
- Coffee Makers and Accessories
- Cookware and Kitchen Tools
Their product philosophy emphasizes simplicity, durability, and aesthetics—capturing the essence of Italian living and design innovation. Bialetti also serves as a lifestyle brand, merging tradition with modernity across its product lines.
Product Portfolio
Bialetti offers a comprehensive range of products designed for coffee lovers and home chefs:
-
Coffee Makers:
- Moka Express – The original stovetop espresso maker, first patented in 1933
- Moka Induction – Compatible with all stovetops including induction
- Mini Express – Dual spout stovetop espresso maker for a stylish pour
- New Venus – Modern stainless-steel version with a sleek silhouette
-
Cookware:
- Non-stick Aluminum Frying Pans and Saucepans
- Stainless Steel Pots and Pressure Cookers
- Ceramic-Coated and Induction-Ready Cookware
-
Coffee Accessories:
- Espresso Cups and Mugs
- Replacement Parts (gaskets, filters, handles)
- Milk Frothers and Coffee Preparation Tools
Bialetti products are widely available through online stores, department stores, and kitchenware retailers in Australia and globally.
Specialisation and USP
Bialetti’s competitive advantage stems from:
- Invention of the Moka Pot, with over 300 million units sold worldwide
- Timeless Industrial Design, recognized as part of Italy’s design history
- Durability and Functionality, with long-lasting aluminum and stainless steel builds
- Cross-Category Expertise, producing both coffee equipment and premium cookware
The brand remains a symbol of Italian coffee culture and domestic craftsmanship.
Financial and Market Footprint
Bialetti Industrie S.p.A. is a publicly listed company on the Italian Stock Exchange (Borsa Italiana: BIT: BIA), with:
- Annual revenues exceeding €120 million (latest available reports)
- A strong export base accounting for over 55% of total sales
- Distribution in over 70 countries worldwide, including strong retail penetration in Australia, the U.S., Europe, and Latin America
Australia is serviced through regional distributors and e-commerce platforms, with Bialetti products often featured in home appliance stores and specialty coffee retailers.
International Shipments
Bialetti manufactures most of its coffee products in Italy, with cookware lines produced across Europe and Turkey:
- Coffee makers are exported directly to Australia under the “Made in Italy” designation
- Ships through regional warehouse distribution networks
- Maintains compliance with local electrical and food safety regulations
Products sold in the Australian market are customized for regional packaging and safety certifications where applicable.
Target Market
Bialetti caters to:
- Home Coffee Enthusiasts seeking authentic stovetop espresso experiences
- Design-Conscious Consumers who appreciate Italian aesthetics
- Culinary Enthusiasts requiring high-performance cookware
- Retailers and Distributors in the kitchenware, coffee, and hospitality industries
Its products appeal to a broad demographic, from traditional coffee drinkers to younger generations drawn to its minimalist design and retro appeal.
Capabilities
- Product Design and Engineering in Italy
- Mass-Scale Production and Global Fulfillment
- Brand Licensing and Strategic Collaborations
- After-Sales Support and Global Warranty Services
- Heritage Marketing and Cultural Branding
Bialetti integrates modern production capabilities with its heritage-driven identity to maintain quality and relevance in a competitive global market.
Certifications & Compliance
- ISO 9001 Certified for quality management systems
- Products conform to European CE and RoHS standards
- Food-contact items comply with EU and Australian regulations
- All non-electric products meet recyclability and sustainability benchmarks
The company continuously updates compliance frameworks for international distribution.
Customer Testimonials
Customer satisfaction is reflected in Bialetti’s longstanding market leadership:
- “The Moka Express is a must-have in every kitchen. A design icon and a daily ritual.” – Coffee Enthusiast, Melbourne
- “Bialetti’s induction moka pot works flawlessly with my modern kitchen.” – Verified Buyer, Sydney
- “The cookware lasts for years—quality you can feel and see.” – Culinary Hobbyist, Brisbane
The brand enjoys a global fan base across generations of users.
Major Achievements
- Invented and patented the Moka Express in 1933, redefining coffee culture
- Sold over 300 million units of the Moka pot worldwide
- Inducted into design museums for industrial innovation (e.g., Triennale Design Museum, Milan)
- Expanded into cookware and kitchen tools under brands like Aeternum and Rondine
- Maintains official brand stores and cafés in key cities including Milan and Rome
Bialetti Industrie S.p.A. continues to lead with design, heritage, and innovation, shaping coffee rituals and culinary practices in households around the world—including a growing following in Australia.