Beijing Splendid Culture & Entertainment Co., Ltd. is a Chinese company specializing in cultural and entertainment ventures, including film production and related activities. The company is a subsidiary of Infore Group Co., Ltd., a diversified industrial investment group with interests in various sectors such as consumption, environment, culture, asset management, and technology. :contentReference[oaicite:0]{index=0} Beijing Splendid Culture & Entertainment has been involved in producing and co-executive producing films and musicals, focusing on stories that resonate with Chinese youth and cultural themes. :contentReference[oaicite:1]{index=1}