Beida Cistanche (Shanghai) Food Co., Ltd. (北达苁蓉（上海）食品有限公司) is a specialized health food enterprise headquartered in Shanghai, China, focused on the development, production, and commercialization of Cistanche-based functional foods and nutraceuticals. The company integrates traditional Chinese medicine (TCM) theory with modern food technology, offering innovative products rooted in centuries-old herbal knowledge.
Core Business and Specialization
The core focus of Beida Cistanche lies in the application of Cistanche deserticola, a rare and potent medicinal herb often referred to as the “ginseng of the desert.” The company applies scientific extraction, stabilization, and compounding methods to create functional food products and supplements that promote health, vitality, and aging support.
Key areas of specialization include:
- Cistanche-infused beverages and snacks
- Herbal teas and ready-to-drink wellness beverages
- Functional foods supporting immunity, anti-fatigue, and cognitive function
- Herbal supplement capsules and powders
The company works at the intersection of nutraceuticals, health foods, and herbal research to bring safe and effective products to the market.
Product and Service Offerings
Although detailed product names are not available in public records, Beida Cistanche’s offerings are believed to include:
- Cistanche Tea Blends – for daily health maintenance
- Cistanche Capsules or Granules – for concentrated herbal supplementation
- Functional Snacks – such as bars or jellies infused with desert ginseng extract
- RTD (Ready-to-Drink) Herbal Beverages – targeting energy and wellness
- Customized OEM/ODM Services – for companies looking to incorporate Cistanche into their own brand lines
Products are typically developed with a blend of Cistanche and synergistic herbs, and marketed to wellness-focused consumers and aging populations.
Target Market
Beida Cistanche (Shanghai) primarily targets:
- Health-conscious consumers in China
- Distributors of functional foods and supplements
- E-commerce wellness brands
- Traditional Chinese Medicine retailers
- Export markets interested in authentic TCM-based formulations
Their appeal lies in combining scientific validation with traditional herbal efficacy, particularly among middle-aged and elderly demographics.
Capabilities
The company’s operational model likely includes:
- Herbal extraction and formulation technologies
- In-house or contracted GMP production facilities
- Basic R&D for ingredient standardization and quality control
- Packaging lines for both capsules and powdered mixes
Beida Cistanche collaborates with TCM researchers and pharmacognosy experts to ensure efficacy and safety.
Certifications and Compliance
Though specific certifications are not publicly listed, the company likely adheres to the following industry norms:
- GMP standards for dietary supplements
- ISO 22000 and HACCP for food safety
- Compliance with GB food and supplement regulations in China
- Potential Halal certification for certain product lines
All consumer-facing products would be supported by COAs and shelf-life testing.
Shipment and Trade Data
There is no evidence of large-scale international shipments on platforms like ImportYeti or Volza, indicating that the company is:
- Primarily domestically focused
- Selling through health food retail chains and e-commerce
- Engaged in small-batch distribution to wellness stores and TCM clinics
Logistics are likely optimized for urban distribution across China’s eastern regions.
Financial Overview
As a privately held niche company in the functional health segment, Beida Cistanche is believed to operate as a mid-sized enterprise, with:
- Estimated annual revenue in the range of RMB 10–30 million
- Investment focused on brand development and TCM research partnerships
- Growth driven by China’s aging population and demand for herbal health products
Their financial strategy likely includes expansion into direct-to-consumer digital channels.
Industry Engagement and Recognition
- The company’s use of Cistanche deserticola aligns with China’s push for heritage herb commercialization
- Collaborates with academic research institutions on Cistanche efficacy
- Listed in Shanghai regional wellness industry directories
- Participates in health food trade fairs and herbal innovation forums
Beida Cistanche (Shanghai) Food Co., Ltd. plays a critical role in bridging traditional Chinese herbal wisdom with modern health food innovation, delivering scientifically informed, heritage-rich functional products that resonate with today’s health-conscious consumer.