ASHOK GRIHA UDYOG KENDRA PVT. LTD.
Ashok Griha Udyog Kendra Pvt. Ltd. is a leading manufacturer and supplier of premium-quality spices and masala blends, based in Kanpur, India. With a legacy of authentic flavors and traditional spice craftsmanship, the company has built a strong reputation in the Indian spice industry. Known for its commitment to quality, purity, and rich taste, Ashok Griha Udyog Kendra offers a diverse range of blended and whole spices under its popular brand Ashok Masale.
Core Business & Specialization
Ashok Griha Udyog Kendra Pvt. Ltd. specializes in blended and processed spice formulations, catering to both household consumers and food businesses. The company is recognized for:
- Traditional Spice Blending: Combining authentic Indian flavors with modern manufacturing techniques.
- Pure & High-Quality Ingredients: Sourcing premium raw spices from the best agricultural regions.
- Wide Range of Masalas: Offering custom spice blends tailored to Indian cooking.
- Consistent Taste & Aroma: Ensuring standardized quality control for a rich and flavorful experience.
Product Portfolio
The company offers an extensive range of spices and blended masalas for various Indian cuisines. Its product categories include:
- Blended Masalas:
- Ashok Hajmi Masala
- Ashok Sabji Masala
- Ashok Rayata Masala
- Ashok Chat Masala
- Ashok Pav Bhaji Masala
- Ashok Meat Masala
- Ashok Garam Masala
- Ashok Chana Masala
Each product is formulated to enhance the flavor, texture, and aroma of home-cooked meals, making them a household staple.
Market Position & Competitive Edge
Ashok Griha Udyog Kendra Pvt. Ltd. has established itself as a trusted spice brand in the Indian food industry. The company’s key strengths include:
- Heritage & Authenticity: A renowned spice brand with years of experience in spice processing.
- Superior Quality Standards: Ensuring high-grade, preservative-free, and natural spice blends.
- Wide Consumer Base: Popular among households, restaurants, caterers, and wholesalers.
- Strong Brand Recognition: Ashok Masale is a well-known name in the Indian spice market.
- Retail & Wholesale Presence: Products available in local markets, supermarkets, and general trade outlets.
Manufacturing & Quality Control
Ashok Griha Udyog Kendra Pvt. Ltd. follows strict quality control protocols to ensure hygienic processing and packaging:
- State-of-the-Art Spice Processing Units with modern grinding and blending technology.
- Multi-Layered Quality Checks to maintain flavor integrity and safety standards.
- Chemical-Free & Preservative-Free Products to ensure natural taste and aroma.
- Stringent Compliance with FSSAI Guidelines for food safety.
Financial Performance & Growth
Ashok Griha Udyog Kendra has demonstrated steady financial growth driven by high consumer demand and expanding distribution networks.
- Annual Revenue: Estimated at multi-crore INR, with strong domestic sales.
- Retail Expansion: Continuous growth in general trade and supermarket presence.
- Production Volume: Manufacturing tons of blended spices annually to meet market demand.
Certifications & Compliance
Ashok Griha Udyog Kendra Pvt. Ltd. ensures compliance with stringent food safety and quality assurance standards:
- FSSAI Certification (Food Safety and Standards Authority of India)
- ISO Certified Manufacturing Practices
- Adherence to Organic & Natural Ingredient Sourcing
- Hygienic & Fully Automated Processing Facilities
Customer Base & Market Reach
The company caters to a wide range of customers across India, including:
- Retail Consumers: Supplying packaged spice products to supermarkets and grocery stores.
- Restaurants & Hotels: Bulk spice supplies to hospitality businesses and catering services.
- Wholesale Distributors: Serving food retailers and traders in major spice markets.
- Local & Regional Markets: Strong brand presence in North India and other key regions.
Achievements & Brand Recognition
- Ashok Masale has become a household name in India for its premium spice blends.
- Recognized as a leading brand in the Indian spice industry.
- Successfully expanded into multiple product categories catering to diverse Indian cuisines.
- Featured in regional trade fairs and food exhibitions for its commitment to quality and innovation.
Future Growth & Expansion Plans
Ashok Griha Udyog Kendra Pvt. Ltd. aims to further strengthen its market presence through strategic initiatives:
- Expansion in New Markets: Entering South India and international spice export markets.
- E-commerce & Online Retail Growth: Enhancing digital presence for direct-to-consumer sales.
- New Product Launches: Introducing organic spices, premium masala blends, and ready-to-use seasoning mixes.
- Sustainable Packaging Initiatives: Implementing eco-friendly packaging solutions for all products.
With a rich legacy in the spice industry, a commitment to quality, and an expanding product portfolio, Ashok Griha Udyog Kendra Pvt. Ltd. continues to be a trusted name in the Indian spice market, delivering authentic flavors to millions of households.
