About Amar Singh Chawal Wala
Amar Singh Chawal Wala is a renowned manufacturer and exporter of premium-quality Basmati rice and other agro-products. With a legacy of over 50 years, the company has established itself as a leader in the global rice industry, known for its flagship brand, Lal Qilla Basmati Rice. Headquartered in Amritsar, India, the company exports its products to over 65 countries worldwide, catering to diverse consumer needs.
Core Business
The company specializes in cultivating, processing, and exporting high-quality Basmati rice and other agricultural products. With state-of-the-art milling and packaging facilities, Amar Singh Chawal Wala ensures that its rice maintains authentic aroma, texture, and taste.
Product and Service Offerings
Amar Singh Chawal Wala offers a diverse range of Basmati rice and other agro-products under its flagship brand Lal Qilla:
Basmati Rice Varieties
- Lal Qilla Basmati Rice – Premium long-grain aged Basmati rice.
- Qilla Basmati Rice – High-quality Basmati rice for everyday use.
- 507 Gold Basmati Rice – Aged for a distinct aroma and flavor.
- Shahjahan Basmati Rice – Specially selected for its superior grain quality.
- Golden Chhap Basmati Rice – Known for its golden texture and rich taste.
- President Basmati Rice – A royal blend of extra-long grains.
- Lal Qilla Brown Rice – Unpolished and rich in nutrients.
Other Agro-Products
- Healthy Rice – Specialty rice varieties with added health benefits.
- Fried Onions – Ready-to-use fried onions for cooking convenience.
- Quinoa – High-protein superfood cultivated and processed under strict quality control.
- Green Tea – Premium green tea sourced from the best plantations.
- Soya Products – High-protein soy-based food products.
- Punjabi Warrian – Traditional Punjabi lentil dumplings.
Unique Selling Proposition (USP)
- Premium Quality & Aged Rice – Known for its long grain, aroma, and non-sticky texture.
- State-of-the-Art Processing – Fully automated milling, sorting, and packaging facilities.
- 100% Natural & Chemical-Free Rice – Free from artificial colors, fragrances, and preservatives.
- Strong Global Presence – Exporting high-quality rice to over 65 countries.
- Innovation in Rice Processing – Advanced aging, milling, and packaging technology.
Financial Strength
Amar Singh Chawal Wala has exhibited consistent revenue growth, with a strong export market contributing to over 70% of total sales. The company has invested in modern rice mills to scale up production and meet the growing global demand for high-quality Basmati rice.
Shipment Records
The company has a strong export footprint, shipping Basmati rice and other products to markets such as:
- North America (USA, Canada)
- Europe (UK, Germany, France, Italy)
- Middle East (UAE, Saudi Arabia, Kuwait, Iran)
- Southeast Asia (Singapore, Malaysia, Indonesia)
- Africa & Australia
According to export trade data, Amar Singh Chawal Wala has completed thousands of shipments in the past decade, making it one of the top Basmati rice exporters from India.
Target Market
The company serves a diverse global customer base, including:
- Retail Consumers – Packaged rice sold under the Lal Qilla brand.
- Restaurants & Hotels – Bulk supply of premium Basmati rice.
- Supermarkets & Grocery Chains – Distribution in leading retail outlets globally.
- Wholesalers & Importers – Supply of large-volume orders.
- Food Processing Companies – Rice used in ready-to-eat meals and snacks.
Capabilities
- High-Tech Milling & Processing – Fully automated sorting, grading, and packaging.
- Bulk Production & Scalability – Large-scale processing capacity for domestic and international supply.
- Stringent Quality Control – Multi-level inspection and testing for purity and grain length.
- Global Distribution & Logistics – Efficient supply chain network with customized packaging solutions.
Certifications & Compliance
Amar Singh Chawal Wala follows global food safety and quality standards, ensuring compliance with:
- ISO 22000 Certified – Food safety management system.
- HACCP Certified – Hazard analysis and critical control points.
- FDA Approved – Approved for exports to the USA.
- BRC Certified – British Retail Consortium food safety standard.
- Halal & Kosher Certified – Catering to diverse dietary preferences.
Customer Testimonials
"Lal Qilla Basmati Rice is the best rice we have used in our restaurant. The aroma and taste are unmatched." – Restaurant Chain Owner, UAE
"We have been importing Lal Qilla rice for years, and our customers love its quality. Consistency and packaging are excellent." – Supermarket Chain, Europe
"The aged Basmati rice from Amar Singh Chawal Wala makes every dish special. The grains are long, aromatic, and fluffy after cooking." – Retail Consumer, Canada
Major Achievements
- Expanded Global Reach – Supplying to over 65+ countries worldwide.
- Recognized as a Top Exporter – Leading Indian Basmati rice exporter.
- Product Innovation – Development of healthy rice varieties and organic offerings.
- Award-Winning Brand – Lal Qilla Basmati Rice recognized for its premium quality.
Amar Singh Chawal Wala continues to dominate the Basmati rice industry, combining heritage, innovation, and quality to deliver the finest rice globally.
