Established in the early 1900s by Late S. Amar Singh, Amar Singh Chawal Wala (ASCW) is a leading Indian manufacturer and exporter of premium Basmati rice. Operating under the flagship brand 'Lal Qilla, ' the company has a rich legacy of over a century in the rice industry. ASCW is ISO 22000, BRC, SA8000:2014, APEDA, and HACCP certified, ensuring the highest quality standards in its products. The company specializes in offering a rich and unforgettable blend of tradition and exotic produce, bringing the finest Basmati rice to the global palate. With a focus on quality and customer satisfaction, ASCW has expanded its reach to numerous countries worldwide.