Alter Eco Pulp Srl Società Benefit, established in 2022, is an innovative Italian start-up specializing in 'fiber molding' technology. This process utilizes natural cellulose fibers, often derived from agricultural waste, to create eco-friendly disposable products that serve as alternatives to single-use plastics, wood, and paper. The company is committed to environmental sustainability, aiming to reduce reliance on single-use plastics by offering compostable and recyclable packaging solutions. Their product line includes items tailored for the gelato industry, such as 'ISOTTA, ' the world's first single-use, eco-sustainable, isotermic container.