Exhibiting at Gulfood 2025

Habibah Sweets – Jordan’s Iconic Sweets Manufacturer and Retailer

Founded in 1951, Habibah Sweets is one of Jordan’s most renowned confectionery brands, specializing in authentic Middle Eastern and Arabic sweets. With over 70 years of expertise, the company has established itself as a leader in traditional handmade sweets, offering high-quality, authentic flavors that have become a symbol of Jordanian heritage.

Core Business and Specialization

Habibah Sweets is dedicated to producing premium-quality Middle Eastern sweets, combining traditional recipes with modern techniques. The company’s expertise includes:

• Authentic handmade preparation, preserving the original flavors of Arabic sweets.
• Innovative product development, catering to evolving consumer tastes.
• High-quality ingredients, including premium pistachios, ghee, and honey.
• Expanding regional and international presence, through retail locations, franchising, and exports.

Product Offerings

Habibah Sweets offers a diverse range of traditional and modern sweets, categorized as follows:

• Hot Sweets

  • Kunafa
  • Warbat
  • Halawet El Jibn

• Cold Sweets

  • Baklava
  • Maamoul
  • Ghraybeh

• Oriental Sweets

  • Pistachio Burma
  • Assorted Arabic Sweets

• Traditional Products

  • Olive Oil
  • Pomegranate Molasses
  • Turkish Coffee

Each product is crafted with premium ingredients, ensuring a rich taste and authentic experience for customers.

Market Presence and Global Reach

Habibah Sweets is a household name in Jordan, with an extensive retail network and franchise operations. The company has expanded its market reach by catering to international demand for authentic Middle Eastern sweets.

• Domestic Market Presence:

  • Multiple retail outlets across Amman and major Jordanian cities.
  • Strong brand loyalty, attracting both locals and tourists.

• International Expansion:

  • Exports to Gulf countries (UAE, Saudi Arabia, Kuwait, Qatar).
  • Growing presence in North America and Europe, targeting Middle Eastern expatriate communities.
  • Online ordering and global shipping services, making products accessible worldwide.

Financial Strength and Shipment Records

As a leading confectionery brand in Jordan, Habibah Sweets has demonstrated consistent financial growth.

• Annual Revenue: Estimated in the multi-million USD range, with strong domestic and export sales.
• Export Growth: Continually expanding into new markets, driven by the rising demand for premium Arabic sweets.
• Production Capacity: High-volume manufacturing to meet growing retail and international demand.

Certifications and Compliance

Habibah Sweets adheres to strict quality and food safety standards, ensuring premium product quality and compliance with international regulations.

• ISO 22000 – Food Safety Management Certification.
• HACCP (Hazard Analysis and Critical Control Points) – Ensuring product safety.
• Halal Certification – Guaranteeing compliance with Islamic dietary laws.

Customer Testimonials

Habibah Sweets has built a loyal customer base, with strong word-of-mouth recommendations and high ratings for its products.

• Authenticity and tradition – Customers praise the rich, authentic flavors that remain true to traditional Middle Eastern recipes.
• Premium quality – Use of high-quality nuts, ghee, and natural ingredients ensures a luxurious taste experience.
• Exceptional Kunafa – The signature Kunafa is considered one of the best in Jordan, attracting both locals and international visitors.
• Global recognition – Customers from the GCC, USA, and Europe continue to seek Habibah’s sweets due to their unmatched quality and taste.

Achievements and Industry Recognition

• Recognized as Jordan’s most famous traditional sweets brand.
• Successfully expanded beyond Jordan, establishing international franchises.
• Continuous investment in modern production techniques while preserving handmade authenticity.
• Featured in food and travel publications, highlighting its iconic Kunafa and Baklava.

Conclusion

With over 70 years of excellence, Habibah Sweets has established itself as a symbol of authentic Arabic sweets, known for its unparalleled quality, rich tradition, and growing international presence. As the company continues to expand, it remains committed to preserving its heritage while adapting to modern market demands. Whether in Jordan or abroad, Habibah Sweets remains a trusted name in premium Middle Eastern confections.