Agrármarketing Centrum Nonprofit Kft. (AMC) is a national marketing organization operating under the Ministry of Agriculture in Hungary. It focuses on promoting Hungarian agricultural products, enhancing their visibility, and increasing their competitiveness in international markets. AMC organizes and participates in various promotional campaigns, exhibitions, and trade events to support Hungarian food companies. The organization also runs the Hungarian Food Business Program, which helps Hungarian food companies enter foreign markets through a comprehensive approach that includes B2B matchmaking and a real-time online food catalogue.