ABEKO-SEIKA CO., LTD.
ABEKO-SEIKA CO., LTD. is a food manufacturer that manufactures and sells rice crackers** headquartered in Ojiya City, Niigata Prefecture, Japan. Since our founding, we have continued to produce a wide variety of rice crackers, including the traditional Japanese "Kaki no Tane", making use of Niigata's high quality rice. In particular, the ``Persimmon Seed Oil Series'' is attracting attention not only in Japan but also in overseas markets.
Company Profile
- Established: 1911 (Meiji 44)
- Location: 3724-2 Sanbusho, Ojiya City, Niigata Prefecture
- Representative: Yukiaki Abe
- Number of employees: Approximately 100 people
- Business details: Manufacture and sale of rice crackers, development of rice accompaniment products
Business content and mission
Based on the philosophy of "bringing Japanese rice cracker culture to the world," Abeko Seika strives to develop innovative flavors and products while maintaining traditional manufacturing methods. In particular, the ``Persimmon Tane Oil Pickled Series'' has gained support from many consumers due to its new texture and flavor, which were not found in conventional persimmon seeds.
Main business areas
- Rice cracker production (persimmon seeds, arare, rice crackers)
- Development and sales of rice accompaniment products
- Commercial food/OEM manufacturing
- Export business for overseas markets
Product lineup
1. Persimmon seed oil pickled series
- Garlic chili oil soaked in persimmon seed oil
- Persimmon seeds soaked in chili oil
- Persimmon seed oil pickled in salt sauce
- Kakinotane oil marinated in miso sauce
The unique oil pickling process creates a rich flavor that is different from regular persimmon seeds.
2. Rice accompaniment series
- Shrimp miso
- Squid miso
- Salmon Miso
- Scallop miso
Based on Niigata's traditional miso, it has a rich flavor that makes use of seafood.
3. Other products
- Kagami-mochi
- Rice flour noodles
- Traditional rice crackers
Market size and sales
- Annual sales: Approximately 2 billion yen
- Domestic distribution: Available at supermarkets, convenience stores, and department stores throughout Japan.
- Overseas markets: Expand exports to America, Asia, and Europe
- Annual production: About 5,000 tons
- Main customers: Major food retail chains, restaurant industry, commercial food distributors
Competitive Advantage (USP)
- We use carefully selected rice from Niigata Prefecture to provide high quality rice crackers
- Unique oil pickling method achieves unprecedented texture and flavor
- Product development that adds innovation to traditional rice crackers (e.g. fusion of rice crackers and rice crackers)
- Has a wide range of domestic and international sales channels and is expanding exports mainly to the Asian market
Shipping/Sales Status
- Number of domestic sales stores: About 3,000 stores
- Main sales channels: Supermarkets, convenience stores, EC sites
- Overseas exporting countries: USA, China, Taiwan, Singapore, Germany
- Annual export volume: About 500 tons
Target market
- Domestic market: People who enjoy traditional rice crackers + young people who want new flavors
- Overseas market: Health-conscious demographic due to the increasing popularity of Japanese food
Equipment/Production Capacity
- Factory location: Ojiya City, Niigata Prefecture
- Annual production capacity: About 5,000 tons
- Main equipment:
- State-of-the-art oil pickling production line
- HACCP certified quality control system
- Mass production system using automatic packaging line
Certification/Quality Control
- HACCP certification acquired
- ISO22000 compliant
- Japan Food Safety Management Certification (JFS) acquired
- Certified as a regional specialty product of Niigata Prefecture
Customer Testimonials
"Kakinotane Oil Pickled Series is perfect to accompany beer! It has a new flavor that is different from traditional Kakinotane."
— From a food review site
"I recommended it to my friends overseas. The packaging is stylish and perfect as a souvenir!"
— Foreign user living in Japan
Major achievements/awards
- 2018: “Garlic Chili Oil Pickled in Persimmon Seed Oil” received the Monde Selection Gold Award
- 2020: Full-scale start of overseas exports, with annual sales exceeding 500 million yen in the American and Asian markets**
- 2022: “Rice Accompaniment Series” becomes a hit at department stores nationwide, and new series launch begins
- 2023: Annual sales** exceed 2 billion yen**, expand distribution in the domestic market
Abeko Seika aims to achieve further growth in the domestic and international markets while proceeding with the development of rice crackers that combine tradition and innovation.
