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Exhibiting at FOOD INGREDIENTS CHINA 2025

NECC (Shanghai)
17 Mar - 19 Mar, 2025

Product Offerings

Product Categories:

Dietary Supplements, Healthy & Green Products, Food Raw Materials and Ingredients

Products:

GVR Reverse Heat Balls, GVR Milk Shake, Full Meal Microspheres Dietary Fiber Solid Beverage

Zhirui Biotech Jiangsu Co., Ltd., headquartered in Taicang, Jiangsu Province, China, is an innovative biotechnology company focused on the development and commercialization of functional nutritional products and personalized health solutions. With a strong emphasis on science-driven innovation and clinical-grade efficacy, the company blends biomedical research, nutrition science, and consumer health trends into its proprietary product platforms.

Core Business

Zhirui Biotech operates at the cutting edge of the biotechnology and nutraceutical industries, offering:

  • Functional health products targeting metabolic wellness, weight management, and gut health
  • Proprietary formulations that combine biotechnology, dietary science, and personalized health interventions
  • Research-based functional beverage systems and ingredient delivery technologies

The company collaborates with universities and research institutions to validate its functional food systems and deliver clinically backed, consumer-ready products.

Product and Service Offerings

1. GVR Anti-Calorie Ball™

  • A proprietary dietary product designed to support weight control, caloric intake modulation, and metabolic balance
  • Developed using advanced encapsulation technology for targeted nutrient delivery
  • Offers:
    • Appetite regulation
    • Caloric absorption inhibition
    • Support for weight management routines
  • Targets users seeking non-pharmaceutical interventions for obesity and metabolic disorders

2. Gelender® Solid Beverages

  • Branded line of functional powdered drinks designed for:
    • Energy support
    • Cognitive health
    • Digestive and gut microbiome balance
  • Positioned as premium solid beverage formats, these are aimed at daily functional supplementation
  • Designed for convenience, rapid absorption, and consumer appeal

These products reflect the company’s R&D direction toward precision nutrition, using natural extracts, functional polysaccharides, and scientifically validated bioactives.

Specialisation and USP

Zhirui Biotech stands out through:

  • A strong R&D-backed development pipeline, integrating nutrition, biomedicine, and formulation sciences
  • Focus on caloric modulation, a growing trend in metabolic health and preventive medicine
  • The use of controlled-release technology for ingredient delivery, enhancing bioavailability and sustained action
  • Positioning itself in the intersection of nutraceuticals and clinical nutrition

Unlike traditional supplement brands, Zhirui focuses on biofunctional materials, aiming for outcomes aligned with clinical-grade intervention effects.

Target Market

The company serves a premium consumer segment including:

  • Health-conscious individuals seeking effective metabolic control
  • Fitness and wellness communities
  • Lifestyle medicine practitioners and nutritionists
  • B2B nutraceutical distributors and functional food private labels

Zhirui’s products are particularly suited for markets in:

  • Urban China
  • Asia-Pacific wellness hubs
  • Emerging nutraceutical markets in the Middle East and Europe

Their unique product formats and premium branding are designed for distribution in high-end health channels, medical retail, and e-commerce wellness platforms.

Financials and Shipment Records

No public financial data is disclosed, but based on:

  • A well-developed English-language website
  • Proprietary branded products
  • Email and product listing references It can be inferred that Zhirui is active in international market positioning and may operate through private label or contract manufacturing models.

Shipment records are not visible in public customs data, suggesting the company is likely in growth or scaling phase with selective distribution partners.

Capabilities

  • In-house formulation and encapsulation technology
  • Clinical-grade ingredient screening and sourcing
  • Collaborations with academic institutions for efficacy validation
  • Capacity for OEM functional beverage and health supplement manufacturing

Their proprietary tech platform enables development of functional ingestibles that balance efficacy, safety, and palatability.

Certifications and Compliance

Although specific certificates were not listed, as a functional food producer in China, Zhirui is expected to operate under:

  • SC Certification for food production
  • Likely internal systems aligned with ISO 22000 and HACCP
  • R&D controls for safety, dosage accuracy, and stability testing

Its high-end positioning implies strong compliance with health product labeling, traceability, and efficacy documentation.

Customer Testimonials

No public testimonials were found. However, branding elements, product structure, and professional marketing suggest direct-to-consumer sales strategies and possibly pilot deployments in premium wellness and nutrition outlets.

Major Achievements

  • Developed the GVR Anti-Calorie Ball™, a proprietary functional food targeting metabolic management
  • Launched Gelender®, a premium brand of functional solid beverages
  • Positioned as a science-forward nutrition brand bridging biotech and nutraceuticals
  • Engaged in biomedical collaboration projects, advancing efficacy-led health solutions

Zhirui Biotech Jiangsu Co., Ltd. is part of a new generation of biotech nutrition companies in China, combining scientific credibility with commercial nutrition to shape the future of personalized health and functional foods.