Zhejiang Haishen New Materials Co., Ltd., headquartered in Shaoxing, Zhejiang Province, is a leading manufacturer specializing in cellulose ethers and functional construction additives. With a strong foothold in China's advanced chemical materials sector, the company serves a broad range of industries including construction, coatings, daily chemicals, and pharmaceuticals, providing high-performance polymer solutions under the brand name GinShiCel.
Core Business and Product Portfolio
Haishen’s business centers around the development, production, and global distribution of cellulose ether products and redispersible powders, essential for improving rheological properties, water retention, and adhesion in various industrial formulations.
Key Products:
- Hydroxypropyl Methyl Cellulose (HPMC) – Used extensively in tile adhesives, wall putty, mortars, and detergent products.
- Hydroxyethyl Methyl Cellulose (HEMC) – Offers enhanced thickening and water retention in cement-based and gypsum-based systems.
- Hydroxyethyl Cellulose (HEC) – Applied in coatings, oil drilling fluids, and cleaning agents.
- Methyl Cellulose (MC) – Functions as a film-former and thickener in pharmaceutical and food applications.
- Hydroxypropyl Starch Ether (HPS) – Enhances workability and consistency in dry mix mortars.
- Polyvinyl Alcohol (PVA) – A key film-former and binder for construction and packaging sectors.
- Hydroxypropyl Cellulose (HPC) – Suitable for controlled drug release formulations.
- Redispersible Polymer Powder (RDP) – Adds flexibility, bonding strength, and crack resistance in dry mortars and adhesives.
These products are integral to improving performance parameters in construction, chemical processing, ceramics, and personal care manufacturing.
Manufacturing Capabilities
Haishen operates automated, GMP-compliant production facilities with integrated R&D, manufacturing, and QC processes. Key features include:
- Annual production capacity of over 30,000 metric tons of cellulose ether-based products.
- Closed-loop processing systems to ensure purity and environmental control.
- In-house laboratories equipped with viscometers, rheometers, and particle size analyzers for stringent quality checks.
The company adheres to ISO 9001 certified systems, ensuring consistent quality and compliance with global customer specifications.
Brand Identity – GinShiCel®
The company markets its cellulose ethers under the proprietary brand GinShiCel, which has gained recognition in both domestic and overseas markets for:
- High viscosity and water retention
- Consistency across batches
- Excellent compatibility with cement, gypsum, and lime systems
GinShiCel products are tailored for applications in tile adhesives, self-leveling compounds, exterior insulation finishing systems (EIFS), plasters, and detergents.
Export Markets and Global Reach
Zhejiang Haishen New Materials Co., Ltd. exports its products to over 40 countries, including:
- India
- Russia
- Turkey
- Egypt
- Brazil
- Vietnam
- Germany
The company has established sales partnerships and distributor networks in key construction material markets across Asia, the Middle East, and Latin America.
Export Performance:
- Annual export volume: Approx. 10,000–15,000 tons
- Share of export in total revenue: Estimated at 50%–60%
- Key exported SKUs: HPMC for tile adhesives and wall putty, RDP for dry mortar systems
Certifications and Regulatory Compliance
Haishen’s production and product systems conform to international standards, including:
- ISO 9001:2015 – Quality Management Systems
- REACH Compliance – For European market access
- Halal Certification – For select products in personal care and food processing
- RoHS Compliance – Where applicable in materials for electronic and industrial use
Product documentation, SDS, COA, and TDS are made available per export and regulatory requirements, facilitating customs clearance and usage in regulated markets.
Research & Development
The company places strategic focus on formulation innovation and end-use customization. Areas of R&D investment include:
- Modified HPMC for high-alkaline environments
- Fast-dissolving cellulose ethers for instant mixing
- Co-formulation with starch ethers for enhanced mortar performance
R&D collaborations with local universities and research labs help advance product engineering for emerging applications in eco-friendly construction and biomedical sectors.
Strategic Advantages
Zhejiang Haishen New Materials Co., Ltd. holds significant advantages in:
- Vertical integration of raw materials to finished goods
- Flexible packaging formats tailored for bulk industrial users
- Technical support and training for end users in application development
- Rapid response logistics via nearby Ningbo and Shanghai ports
Their location in Zhejiang also provides access to China's robust chemical supply chain and export infrastructure.
Market Position and Financial Scope
Based on industry benchmarks and the scale of operations:
- Estimated annual revenue: USD 30–50 million
- Production growth: 10%–15% annually in the past 3 years
- Client base: Over 300 active industrial clients globally
The company is positioned among the top mid-size cellulose ether exporters in eastern China, with strong growth potential driven by demand from construction material manufacturers.
Zhejiang Haishen New Materials Co., Ltd. exemplifies modern Chinese chemical manufacturing—combining scientific precision, scalable infrastructure, and global standards to serve high-growth sectors like construction and industrial formulation with specialty polymer solutions under the trusted GinShiCel brand.