WPM (Welhome Pro Manufacturer) is a specialist brand in the global specialty coffee industry, focused on manufacturing high-quality espresso machines, barista tools, and accessories tailored for both professional and home baristas. Distributed in Australia via its dedicated online platform WPM Coffee Australia, the brand is renowned for its innovative product design, consistency, and functionality.
Company Background
Established under the parent company Welhome in Hong Kong, WPM was created with a vision to elevate home coffee brewing to café-quality standards. Over time, the brand has evolved into a trusted supplier of professional barista tools and espresso equipment, gaining popularity across competitive latte art circles, barista schools, and boutique cafés.
The Australian division of WPM offers direct sales, customer support, and accessory distribution via its national website, bringing WPM's globally acclaimed products to the local specialty coffee scene.
Core Business
WPM’s core business centers on the development and distribution of high-performance espresso equipment and barista accessories. Known for their precise manufacturing and user-centric features, WPM products are widely used in competitions, training environments, and upscale home setups.
Their espresso machines and milk pitchers, in particular, are praised for allowing baristas greater control, visual guidance, and consistency in coffee preparation and milk texturing.
Product and Service Offerings
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Espresso Machines:
- KD-310GBS: Dual boiler, PID-controlled espresso machine for serious enthusiasts and café environments; features independent temperature control and pressure profiling
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Coffee Grinders:
- ZP-1 Single Dose Grinder: Minimal retention grinder with stepless adjustment and 48mm burrs, designed for espresso and pour-over versatility
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Milk Pitchers (Barista Tools):
- #06 Round Spout Pitcher: Ideal for beginners and free pour latte art
- #07 Sharp Spout Pitcher: Designed for advanced line and pattern creation
- #30 Competition Pitcher: Developed in collaboration with champion baristas
- #06 Handleless: Lightweight, competition-standard variant with ergonomic design
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Accessories:
- Latte cups in multiple colors and sizes
- Pitcher sleeves for heat control
- Distribution tools and tampers
- Tamping mats and knock boxes
- Steam wand cleaners and machine brushes
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Support Services:
- Product training and usage guidance via video tutorials and manuals
- Direct-to-customer ordering and delivery throughout Australia
- Customer service for warranty, parts, and maintenance inquiries
Specialization and Core USP
WPM’s core strength lies in its attention to barista ergonomics, aesthetic design, and performance accuracy. Each milk pitcher is engineered for control over flow rate, spout precision, and heat retention—critical variables in latte art execution.
Their espresso machines feature commercial-grade components such as E61 group heads, PID controllers, and stainless steel boilers at consumer-accessible price points. This combination of performance and affordability makes WPM a go-to brand for barista trainers and competitive latte artists.
Financials and Business Scale
While WPM operates globally under its parent brand Welhome, the Australian site is a direct-to-consumer model that has scaled rapidly through word-of-mouth in coffee communities and social media.
The WPM pitchers are widely stocked by major specialty coffee suppliers in Australia and have become a standard tool in barista competitions and latte art championships.
Online sales of the KD-310GBS espresso machine and ZP-1 grinder have increased, aligning with the broader trend of premium home espresso setups post-2020.
Shipment Data
Orders from the WPM Coffee Australia platform are fulfilled locally with nationwide delivery, supported by local inventory of key product SKUs. Sales volume is led by pitcher sets and grinder units, followed by replacement parts and accessories.
Bulk and wholesale orders are also available for barista schools, roastery cafes, and coffee equipment retailers, with options for branded customization on pitchers.
Target Market
- Professional Baristas and Trainers
- Specialty Cafés and Coffee Roasters
- Latte Art Competitors
- Home Coffee Enthusiasts and Prosumer Market
- Coffee Equipment Retailers and E-commerce Sellers
WPM appeals to buyers who seek precision, aesthetics, and ergonomics in every stage of coffee preparation, from grinding and brewing to milk texturing.
Capabilities
- In-house product R&D and industrial design
- Global distribution and logistics coordination
- Barista consultation and collaboration on product testing
- Packaging customization for co-branded accessories
- Ongoing upgrades to match barista performance trends
WPM also engages in cross-industry collaborations to develop new latte art innovations and supports barista education through tool development.
Certifications and Compliance
- All machines comply with Australian electrical safety standards
- CE-certified components for global markets
- Food-safe stainless steel and BPA-free materials used in all accessories
- Quality control and testing processes implemented at factory level
- Warranty-backed product support through Australian distribution
Customer Testimonials
WPM products are consistently praised by baristas and café owners for their functionality and consistency:
“The KD-310 is a beast for its size—dual boilers, PID, and beautiful steam power. Perfect for home and training.” – Coffee Trainer, Sydney
“Their pitchers are the best for latte art. The #07 lets me get razor-sharp lines every time. Game changer.” – Barista Champion, Melbourne
Major Achievements
- Official tool supplier for barista competitions and latte art championships
- Featured in Barista Hustle, Sprudge, and coffee expos globally
- Developed over 10 proprietary pitcher spout designs used in high-level latte art
- Built strong community of users with tens of thousands of pitchers sold worldwide
- Recognized for bridging the gap between professional café tools and home brewing gear
By focusing on barista-centric design, performance precision, and modern aesthetics, WPM continues to define the standard for specialty coffee tools and equipment used by passionate brewers and professionals alike.