Venus Packaging is one of Australia’s most established and diverse suppliers of packaging machinery and consumables, offering an extensive range of solutions for industries spanning retail, agriculture, logistics, manufacturing, and food processing. Headquartered in Coburg North, Victoria, the company has built a strong national reputation for quality equipment, broad product inventory, and responsive customer service.
Company Background
Founded in 1967, Venus Packaging has grown from a modest Melbourne-based operation to a leading packaging supply and machinery distributor serving customers across Australia and internationally. With over 50 years of experience, the company brings deep industry knowledge and a wide product portfolio that supports businesses of all sizes—from local food producers to large-scale industrial manufacturers.
Venus Packaging is family-owned and continues to focus on innovation, reliability, and long-term client relationships.
Core Business
Venus Packaging specializes in the distribution of heat sealing machinery and flexible packaging products, including agricultural films, labeling equipment, protective packaging, and warehouse tools. Their business is built on a combination of imported and locally sourced products offered with expert consultation and technical support.
Product and Service Offerings
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Heat Sealers and Packaging Machinery:
- Impulse Heat Sealers: Benchtop, foot-operated, and automatic models
- Constant Heat Sealers: Suitable for aluminum foil and cello wraps
- Band Sealers: Continuous sealing for high-volume applications
- Vacuum Sealers: For foodservice and industrial use
- Handheld and Specialty Sealers: For custom and irregular applications
- Shrink Wrapping Equipment, Tagging Machines, and Bag Openers
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Packaging Supplies:
- Poly Envelopes & Bubble Mailers
- Tagging Guns, Pins, Label Dispensers
- Pallet Jacks, Wire Baskets, Flatbed Trolleys
- Safety Signs, Knives, and Cutters
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Agricultural & Crop Packaging:
- Powerstretch Silage Film
- Totalcover Gold Premium Economy Netwrap
- Bale Wrap and Netting Solutions for livestock feed protection
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Labeling and Identification:
- Price Labellers, Label Dispensers, Paper Roll Cutters
- Custom signage and barcoding accessories
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Support Services:
- Machinery servicing and spare parts
- On-site demonstrations and training
- Custom packaging consultations
- Nationwide shipping and fulfillment
Specialization and Core USP
Venus Packaging’s core strength lies in its breadth of offering and specialization in heat sealing technologies. As one of the few suppliers in Australia with such a comprehensive range of heat sealers, the company supports industries with specific sealing requirements—from food-safe vacuum packs to medical-grade pouches and bulk agricultural wraps.
With direct import relationships and in-house brand development such as Venhart, Venus is able to maintain competitive pricing, quality assurance, and quick turnaround on orders.
Financials and Business Scale
Though privately held, Venus Packaging is recognized as a major player in the Australian packaging machinery market. The company supplies thousands of businesses across all states, supported by an extensive inventory and decades of market presence.
Its recurring customer base includes food manufacturers, logistics firms, government agencies, educational institutions, and rural/agricultural cooperatives.
Export data also reflects shipments of Venus equipment to Southeast Asia and the Pacific, underscoring its expanding international footprint.
Shipment Data
Based on industry trade data and supplier directories, Venus Packaging handles hundreds of domestic shipments per week, facilitated by a robust inventory and logistics system from its Coburg North warehouse.
Machinery and consumables are shipped Australia-wide, with same-day dispatch available for stock items. Larger industrial orders are handled with palletized shipping and courier partnerships.
Target Market
- Food & Beverage Manufacturers
- Retail and E-commerce Warehouses
- Agricultural Producers and Co-ops
- Logistics and Fulfillment Centers
- Educational Institutions and R&D Facilities
- Government, Utilities, and Medical Suppliers
Venus Packaging is trusted by industries that demand reliable sealing, wrapping, labeling, and packing solutions, both for product protection and operational efficiency.
Capabilities
- In-house technical support team
- Demonstration equipment and showroom in Victoria
- Nationwide warehousing and delivery services
- Custom sourcing for specialty packaging and machinery
- Spare parts and service programs
- Support for product compliance and safety labeling
Venus also offers consulting services for facility packaging workflow optimization, especially for growing SMEs and rural enterprises.
Certifications and Compliance
- All equipment meets Australian electrical and safety standards
- Machinery options with CE and ISO certifications
- Materials compliant with food contact and agricultural packaging regulations
- Compliant with WorkSafe Australia signage and labeling requirements
- Supply chain partners include globally recognized brands such as Audion, Ripack, Cardinal, and Total Cover
Customer Testimonials
Customers praise Venus Packaging for service responsiveness, machinery reliability, and breadth of options:
“We've used Venus for all our sealing and labeling needs for over five years. Their machines are robust, and their support is excellent.” – Food Manufacturer, Victoria
“Venus Packaging helped us select the right bagging and tagging machines for our small business. Great value and after-sales support.” – Regional Grower, New South Wales
Major Achievements
- Over 50 years of continuous operation in the Australian packaging sector
- Supplied machinery to thousands of Australian businesses
- Developed proprietary product line under the Venhart brand
- Successfully integrated eco-conscious packaging lines for retail clients
- Long-term distributor of Ripack heat shrink tools and Audion sealers
Venus Packaging continues to lead as a trusted one-stop supplier for packaging equipment and consumables, with the expertise and infrastructure to support both everyday operational needs and long-term packaging innovation.
