Product Offerings
Product Categories:
fruits and vegetables
Products:
Apples, Pears, Berries, Grapes
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fruits and vegetables
Apples, Pears, Berries, Grapes
VentureFruit® is a New Zealand-based global commercialisation business focused on the discovery, development, and deployment of next-generation fruit varieties. As a wholly owned division of T&G Global, one of New Zealand’s largest horticultural companies, VentureFruit brings together world-class plant genetics, global licensing partnerships, and strategic market access to deliver premium fruit varieties to growers and consumers worldwide.
Headquartered in Auckland, New Zealand, VentureFruit was launched in 2021 as part of T&G Global’s mission to future-proof the fruit industry through innovation and intellectual property (IP) commercialisation. The company specialises in managing exclusive plant variety rights (PVRs), licensing agreements, and supply chain partnerships across key fruit categories such as apples, pears, blueberries, strawberries, and other berries.
Operating with a global network of breeders, growers, and marketers, VentureFruit ensures that new varieties are supported from initial research and development through to full commercial rollout, bringing value to every stakeholder in the fresh produce chain.
1. Variety Commercialisation
2. Licensing and Partnerships
3. Market Intelligence and Brand Development
1. Apples
2. Pears
3. Blueberries
4. Strawberries, Raspberries, Blackberries
VentureFruit operates as an innovation catalyst for growers looking to differentiate their offerings in competitive fresh produce markets.
Growers and partners note VentureFruit’s leadership in:
Retailers value VentureFruit’s varieties for:
VentureFruit® is redefining the future of fruit through strategic innovation, trusted global partnerships, and a bold commitment to creating better options for growers, retailers, and consumers around the world.