Product Offerings
Product Categories:
fruits and vegetables
Products:
Apples, Pears, Berries, Grapes
VentureFruit® is a New Zealand-based global commercialisation business focused on the discovery, development, and deployment of next-generation fruit varieties. As a wholly owned division of T&G Global, one of New Zealand’s largest horticultural companies, VentureFruit brings together world-class plant genetics, global licensing partnerships, and strategic market access to deliver premium fruit varieties to growers and consumers worldwide.
Company Overview
Headquartered in Auckland, New Zealand, VentureFruit was launched in 2021 as part of T&G Global’s mission to future-proof the fruit industry through innovation and intellectual property (IP) commercialisation. The company specialises in managing exclusive plant variety rights (PVRs), licensing agreements, and supply chain partnerships across key fruit categories such as apples, pears, blueberries, strawberries, and other berries.
Operating with a global network of breeders, growers, and marketers, VentureFruit ensures that new varieties are supported from initial research and development through to full commercial rollout, bringing value to every stakeholder in the fresh produce chain.
Mission and Objectives
- Identify and commercialise world-leading fruit varieties that meet evolving market demands
- Deliver better tasting, more sustainable, climate-resilient fruit to global consumers
- Support breeders and growers with world-class licensing, marketing, and post-harvest support
- Build a pipeline of IP-driven fruit solutions to drive the future of horticulture