About Varahamurti Flexirub Industries Pvt. Ltd.
Varahamurti Flexirub Industries Pvt. Ltd. is a leading manufacturer and exporter of premium sleep solutions, specializing in high-quality mattresses, pillows, and bed accessories. Based in Ghaziabad, India, the company operates under the brand name Springfit, delivering innovative and ergonomic sleep products designed for superior comfort and durability.
With a strong focus on research, innovation, and advanced sleep technology, Varahamurti Flexirub Industries has positioned itself as a trusted supplier to retailers, hospitality chains, and e-commerce platforms, ensuring optimal sleep experiences for consumers worldwide.
Core Business & Product Offerings
Varahamurti Flexirub Industries offers a diverse range of sleep solutions, ensuring quality, comfort, and durability:
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Mattresses:
- Spring Mattresses – Engineered with pocketed and bonnell springs for enhanced support.
- Foam Mattresses – High-density foam layers for optimal pressure relief.
- Latex Mattresses – Natural latex construction for breathability and orthopedic support.
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Pillows:
- Memory Foam Pillows – Contouring pillows for neck and spine alignment.
- Latex Pillows – Hypoallergenic and breathable pillows with natural latex properties.
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Bed Accessories:
- Mattress Protectors – Waterproof and breathable layers for extended mattress life.
- Bed Linens – Premium-quality cotton and blended fabric linens.
Unique Selling Proposition (USP)
- Advanced Sleep Technology – Incorporating pressure-relief, temperature-regulating, and anti-bacterial materials.
- High-Density Foam & Orthopedic Design – Ensuring maximum comfort and spinal support.
- Eco-Friendly & Hypoallergenic Materials – Made with natural latex, organic cotton, and toxin-free foam.
- Durability & Longevity – Designed to withstand long-term usage without sagging or deformation.
- Tailored Solutions for Hospitality & Retail – Custom manufacturing for hotels, healthcare, and luxury home segments.
Market Position & Target Audience
Varahamurti Flexirub Industries caters to a wide range of customers, including:
- Retail Consumers – High-quality mattresses and pillows for households and luxury living.
- Hospitality Industry – Supplying hotels, resorts, and serviced apartments.
- Healthcare Sector – Providing orthopedic mattresses and medical-grade sleep products.
- E-Commerce & Online Retail – Selling through Amazon, Flipkart, and brand-specific digital stores.
Industry Growth & Market Insights
- The global mattress market is projected to reach $50 billion by 2030, growing at a CAGR of 6.2%.
- India’s mattress industry is valued at $2 billion, with a significant shift towards premium and branded sleep solutions.
- The demand for memory foam and orthopedic mattresses has surged by 35%, due to rising health awareness.
- Hospitality and healthcare mattress demand has increased by 40%, driven by luxury and medical-grade comfort requirements.
- Eco-friendly and sustainable sleep products are witnessing a 25% year-over-year growth, with consumers preferring natural and organic materials.
Certifications & Compliance
Varahamurti Flexirub Industries ensures strict compliance with industry standards and quality assurance, including:
- ISO 9001 Certified – Guaranteeing high-quality production processes.
- BIS (Bureau of Indian Standards) Approved – Meeting Indian quality and safety norms.
- OEKO-TEX Certified – Ensuring chemical-free and safe sleep products.
- CertiPUR-US® Foam Certification – Verifying non-toxic and eco-friendly foam manufacturing.
Achievements & Industry Recognition
- Recognized as a top Indian mattress brand, supplying to luxury hotels and premium retail stores.
- Expanded its export business, supplying sleep solutions to Southeast Asia, the Middle East, and Europe.
- Awarded for innovation in orthopedic and memory foam mattress design, integrating pressure-relief technology.
- Established long-term partnerships with e-commerce platforms, making sleep products accessible to digital-first consumers.
Future Roadmap & Expansion
Varahamurti Flexirub Industries is focused on expanding its product portfolio and international presence through:
- Investing in Smart Mattress Technology, including IoT-enabled sleep tracking solutions.
- Increasing sustainability efforts, by introducing biodegradable and fully recyclable mattress materials.
- Strengthening distribution networks, ensuring availability in tier-2 and tier-3 cities.
- Expanding B2B collaborations, targeting luxury hospitality chains and wellness resorts.
With a commitment to quality, innovation, and sustainability, Varahamurti Flexirub Industries Pvt. Ltd. continues to redefine the sleep experience, providing superior comfort solutions for homes, hotels, and healthcare institutions globally.
