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Abalıoğlu Lezita Gıda Sanayi Anonim Şirketi – A Leading Name in Poultry & Processed Food

Abalıoğlu Lezita Gıda Sanayi A.Ş., commonly known as Lezita, is one of Turkey’s leading poultry meat producers and food processing companies. Headquartered in İzmir, Turkey, Lezita operates with a commitment to high-quality production, innovation, and food safety. As a subsidiary of the Abalıoğlu Group, which has a long-standing presence in the agri-food sector, Lezita has rapidly expanded its footprint across both domestic and international markets.

Core Business & Specialization

Lezita specializes in poultry meat production and further-processed convenience food products, offering a diverse product portfolio that caters to both household consumers and the foodservice industry.

Product Range

1. Fresh & Frozen Poultry:

   • Whole Chicken
   • Chicken Breast, Legs, Wings
   • Chicken Giblets (Liver, Heart, Gizzard)

2. Further-Processed Poultry Products:

   • Schnitzel – Ready-to-cook, breaded chicken fillets.
   • Nuggets & Croquettes – Popular among fast-food and home consumers.
   • Burgers & Meatballs – Chicken-based burger patties and köfte.
   • Kebap & Doner (Shawarma) – Traditional Turkish and Middle Eastern flavors.
   • Marinated Chicken Products – Pre-seasoned for ready cooking.

Market Presence & Growth

Lezita is one of the top poultry brands in Turkey, recognized for high production standards and widespread distribution.

• Turkey’s poultry industry ranks 8th in global poultry production, and Lezita plays a significant role in supplying both local and international demand.
• The global processed poultry market is expected to grow at a CAGR of 6.4% (2024-2030), positioning Lezita in a high-growth industry.
• Lezita exports to over 50 countries, with a strong focus on Europe, the Middle East, and Asia.

Production & Export Capabilities

Lezita operates a state-of-the-art poultry processing facility in İzmir, one of Turkey’s most advanced meat production plants.

• Annual Production Capacity: Over 200,000 metric tons of poultry meat.
• Export Reach: Servicing 50+ countries, including Germany, the UK, Saudi Arabia, UAE, and Qatar.
• Cold Chain Logistics: Ensuring freshness and food safety compliance during transportation.

Quality Assurance & Certifications

Lezita adheres to stringent food safety and quality standards, maintaining internationally recognized certifications:

• ISO 22000 & HACCP – Ensuring global food safety compliance.
• BRC (British Retail Consortium) Certification – Meeting international retail requirements.
• Halal Certification – Catering to key Muslim-majority markets.

Competitive Edge & Brand Strength

Lezita distinguishes itself in the poultry and processed food sector through several unique selling points (USPs):

1. Vertical Integration – The company controls its entire supply chain, from poultry farming to packaging and distribution.
2. Strong R&D & Innovation – Continuous development of new flavors and product variations to meet changing consumer preferences.
3. Sustainability & Animal Welfare – Adoption of eco-friendly farming and energy-efficient processing technologies.
4. Expanding International Footprint – Aggressive growth strategy for European and Middle Eastern exports.

Future Roadmap & Strategic Initiatives

Lezita aims to expand its market dominance through technological advancements, sustainability projects, and export growth. Key initiatives include:

• Increasing production capacity with new facilities.
• Strengthening partnerships with international distributors to enhance market penetration.
• Investing in plant-based meat alternatives, aligning with global food trends.
• Adopting green energy solutions in poultry farming and processing.

Conclusion

With its robust production capabilities, strong brand recognition, and commitment to innovation, Lezita continues to be a market leader in poultry and processed foods. As the company expands its international presence, it remains dedicated to high-quality standards, sustainability, and customer satisfaction, making it a trusted partner in the global food industry.