Verka is the flagship brand of the Punjab State Cooperative Milk Producers’ Federation Ltd. (MILKFED), which was established in 1973. Verka is one of the most recognized dairy brands in India, offering a wide range of dairy products such as milk, ghee, butter, paneer, curd, and lassi, among others. The brand is known for its commitment to quality and nutrition, providing products not only across Punjab but also in other regions like Haryana, Himachal Pradesh, Jammu & Kashmir, and even international markets. Verka plays a crucial role in improving dairy farming in Punjab and ensuring fair prices for milk producers.