Clear Premium Water, established by Nayan Shah in 2010 under Energy Beverages Pvt. Ltd., is a leading bottled water brand in India, recognized for its innovation and commitment to quality. The company is known for its unique square bottles with vertical labelling, which use 40% less plastic than conventional designs. Clear Premium Water operates a pan-India distribution network, with over 80, 000 retail outlets and 1, 000+ distributors. The company is dedicated to environmental sustainability, aiming to become plastic-neutral by 2027 and achieve net-zero carbon emissions by 2030. Their product range includes premium water options like 'NU by Clear' and KELZAI Volcanic Water.