Auric is an innovative Indian Direct-to-Consumer (D2C) brand that blends the ancient wisdom of Ayurveda with modern science to create convenient lifestyle products. Founded by Deepak Agarwal, Auric offers a range of 100% natural, coconut water-based Ayurvedic drinks and Ayurveda-inspired hot beverages aimed at Millennials. The company is focused on promoting wellness and natural living, offering products that are free from preservatives, chemicals, and artificial additives.