North East Agro Products & Beverages, established by Akash Jyoti Gogoi, focuses on producing traditional rice wine called 'Xaj' or 'Xaj Pani'. The company collaborates with Assam Agricultural University to develop rice brew technology and aims to bring this traditional Assamese drink to a broader market. They use local herbs and glutinous rice, creating a product with a unique smoky flavor and medicinal properties. Xaj Pani is now available in departmental stores, grocery stores, and restaurants across Assam, with plans to expand nationally and internationally.