The Jammu and Kashmir Trade Promotion Organization (JKTPO) is a government undertaking incorporated as a joint venture of the Government of J&K, Indian Trade Promotion Organization (ITPO), Export Promotion Council for Handicrafts (EPCH), and Carpet Export Promotion Council (CEPC). Established under Section 8 of the Companies Act, 2013, JKTPO aims to promote, organize, manage, and participate in trade fairs, exhibitions, and other promotional activities both domestically and internationally. The organization focuses on enhancing the global competitiveness of J&K's industries, including handicrafts, handlooms, agriculture, and horticulture products.