Al Kareem Souq Pvt Ltd, established in December 2020, operates under the brand name 'TUFA'. The company focuses on aggregating and exporting authentic and natural Kashmiri products. Their product range includes premium quality Kashmiri apples, walnuts, almonds, honey, saffron, lavender oil, and various apple-based products such as jam, sauce, pickle, and chutney. The company aims to empower local farmers by providing them with market opportunities and ensuring seamless connectivity to the mainstream market through technological interventions. They emphasize stringent quality measures to ensure their products meet high standards.