Informed Sport and Informed Choice are global quality assurance programs developed by LGC, a leading anti-doping laboratory with over 60 years of experience. Both programs test sports and dietary supplements for banned substances and impurities using ISO 17025 accredited methods. Informed Sport, established in 2008, focuses on products intended for elite athletes and drug-tested individuals, ensuring that every batch of a product is tested before it is released to the market. Informed Choice, launched in 2007, is designed for active individuals who are conscious of what goes into their bodies, offering monthly blind sampling and testing of products purchased from retail outlets to ensure safety and compliance.