AstaReal Co., Ltd. is a Japanese company that is a global leader in the production of natural astaxanthin, a powerful antioxidant derived from the microalga *Haematococcus pluvialis*. Founded in 1994 as part of Fuji Chemical Industries Co., Ltd., AstaReal was the first in the world to commercially produce natural astaxanthin. The company specializes in the research, development, and production of astaxanthin-based products, which are used in dietary supplements, cosmetics, and animal nutrition. AstaReal has a strong focus on scientific research, with over 150 clinical studies supporting the health benefits of their products.