Witor's was founded in 1959 by Roberto Bonetti in Cremona, Italy. The company began with the creation of Boero, a unique combination of extra dark chocolate, liqueur, and cherries, which remains one of its flagship products. Over the years, Witor's has expanded its product line to include a variety of chocolate pralines, spreads, and other confectionery items. The company is dedicated to using high-quality, sustainable ingredients, sourcing Rainforest Alliance and Fairtrade certified cocoa. Witor's products are known for their innovative recipes and Italian craftsmanship, aiming to bring the joy of chocolate to consumers worldwide.