Zenith Drinks Private Limited, established in 2018, launched the Auric brand to integrate the ancient wisdom of Ayurveda with modern lifestyles. Auric offers a range of health and nutrition products, including beverages, supplements, and snacks, all aimed at promoting wellness. The products are 100% natural with no added chemicals or preservatives, and the company emphasizes customer safety and quality, holding certifications such as FSSAI and US FDA approval.