Agranela Doo is a Serbian company dedicated to the growing, manufacturing, and processing of fruits, primarily plums. Established in 2004, the company operates independently and focuses on producing high-quality, healthy products that meet international standards such as HACCP, BRC, and IFS. More than 90% of its production is exported, both in bulk and under its own brand 'STELA PRUNELA', as well as under private labels requested by foreign customers.