12Cups Company, established in 2013 by Ghassan Alhazzaa and Bader Aljalajel, is a leading specialty coffee provider in Saudi Arabia. The company focuses on high-quality coffee, offering a variety of coffee beans sourced from regions like Indonesia, Africa, Central America, and Hawaii. 12Cups is known for its emphasis on the customer experience and the quality of its coffee, setting it apart from other commercial coffee providers in the region.