Wilcox Fresh, originally founded as Floyd Wilcox & Sons in 1948, is a family-run business specializing in growing, packing, and distributing Idaho's famous potatoes. The company offers a variety of fresh produce, including russet potatoes, colored varietal potatoes, and onions. With cutting-edge technology in planting, harvesting, and packing, Wilcox Fresh ensures a consistent supply of high-quality produce across the U.S. and internationally. The business operates a 98,000-square-foot facility and adheres to sustainable farming practices, including crop rotation, GPS-guided machinery, and eco-friendly packaging.