Overview of Taiwan International Tea Expo 2024

Date & Venue

Dates: November 15 - November 18, 2024
Venue: Taipei Nangang Exhibition Center, Hall 1, Taipei, Taiwan

About

The Taiwan International Tea Expo 2024 is one of Asia’s premier trade fairs dedicated to the tea industry, held annually in Taipei. This trade show showcases Taiwan’s renowned tea culture while also highlighting global trends and innovations in tea production, packaging, and distribution. It is a unique gathering that brings together tea enthusiasts, experts, suppliers, and industry players from around the world to explore, experience, and expand the market of tea and related products. This year's event also runs alongside the Taiwan Int’l Coffee Show, Wine & Spirits Festival, and Food Industry Show, making it a dynamic hub for the beverage and food sectors.

Industry Segments

Tea production, tea packaging, tea accessories, tea-related technology, herbal infusions, organic tea, premium teas, tea ware, brewing techniques.

Market Size & Overview of the Industry Segment

The global tea market is experiencing robust growth, projected to reach a market size of USD 81.6 billion by 2026, growing at a CAGR of approximately 6.6% from 2020. This growth is driven by an increase in health-conscious consumers, demand for organic and specialty teas, and innovations in tea packaging and brewing techniques. Taiwan, with its rich history of tea cultivation, particularly in high-quality oolongs and unique specialty teas, remains an influential player in the global tea market. The Taiwan International Tea Expo plays a key role in supporting this market, providing a space for industry stakeholders to showcase and discover new products, trends, and technological advances in tea production.

Attendance & Participation

This year’s expo anticipates over 250 exhibitors and thousands of visitors from around the globe, including industry professionals, tea shop owners, distributors, and tea enthusiasts. Attendees are expected to represent a wide spectrum of the tea value chain, from farmers and processors to packaging suppliers and retail brands.

Who Should Visit

Tea Distributors and Retailers: Connect with suppliers and discover unique products.
Importers and Exporters: Source international tea varieties and establish distribution channels.
Tea Shop Owners and Cafes: Explore product offerings and trends for cafes and specialty tea shops.
Food & Beverage Professionals: Find the latest innovations in tea-based beverages and related equipment.
Tea Enthusiasts and Consumers: Experience diverse tea varieties, brewing techniques, and tea culture.
Product Developers and Innovators: Explore advancements in tea processing, packaging, and technology for potential collaboration.

This overview gives a clear picture of what attendees and industry players can expect at the Taiwan International Tea Expo 2024, from the unique setting and industry importance to the anticipated participation and core segments of the tea market.

Exhibitor Analysis of Taiwan International Tea Expo 2024

Top 5 Major Exhibitors with Short Descriptions

SERENITY TEA : SereniTEA is an Australian company dedicated to providing an elevated tea experience that promotes peace and wellness for the mind, body, and soul. They offer certified organic and fair-trade tea blends, emphasizing quality and ethical sourcing. Their product range includes various tea blends designed to inspire tranquility and balance.
YUNG-AN TEA CO., LTD. : YUNG-AN TEA CO., LTD. is a Taiwanese company specializing in the production and distribution of tea leaves and herbal teas. The company offers a variety of tea products, including traditional tea leaves and herbal blends, catering to both domestic and international markets.
Changhong Furniture Co., Ltd.: 長虹傢俱有限公司 is a Taiwanese furniture company specializing in the design, manufacturing, and distribution of high-quality furniture for residential and commercial spaces. The company is known for its craftsmanship, durable materials, and modern designs that cater to various interior styles. 長虹傢俱有限公司 offers a wide range of furniture, including living room, bedroom, and office furniture, with a focus on functionality and aesthetic appeal.
CAILE TEA : CAILE TEA is a tea brand offering a variety of tea products through its online store on Shopee Taiwan. The company focuses on providing high-quality teas to consumers, leveraging the e-commerce platform for distribution.
TEA AND BEVERAGE RESEARCH STATION, MOA : The Tea and Beverage Research Station, under Taiwan's Ministry of Agriculture (MOA), is dedicated to the research and development of tea and beverage crops. The station focuses on enhancing tea quality, developing new tea varieties, and promoting sustainable agricultural practices. It provides valuable resources, training, and technical support to tea farmers and the beverage industry in Taiwan, contributing to the advancement of Taiwan's tea and beverage sector.

Participating Countries

Total Participating Countries: 6
Top 5 Participating Countries (Percentage):

Taiwan: 93%
China: 2%
Japan: 2%
Sri Lanka: 1%
Australia: 1%

Major Types of Companies

Total Number of Company Types: 31
Top 5 Company Types (Percentage):

Retailers: 27%
Food Brands: 26%
Food Processing: 17%
Food Manufacturing: 14%
Associations: 12%

Major Product Categories

Total Number of Product Categories: 33
Top 5 Product Categories (Percentage):

Beverages: 73%
Organic Products: 18%
Table and Kitchen Accessories: 10%
Agricultural Machinery and Equipment: 7%
Snack Foods: 6%

Major Product Items

Total Number of Unique Product Items: 287
Top 15 Products (Based on Count): Green Tea, Oolong Tea, Black Tea, Herbal Tea, 茶葉, 烏龍茶, Agricultural Development Programs, Tea Gift Sets, 紅茶, Tea Bags, Specialty Teas, Matcha, Pu-erh, Chamomile Tea, Jasmine Tea

This analysis gives an insight into the diversity and specialization of exhibitors at the Taiwan International Tea Expo 2024, highlighting leading companies, countries, product categories, and items.

Interesting Insights of Taiwan International Tea Expo 2024

Exhibiting Countries of Top 5 Company Types

Associations - Taiwan, Japan
Food Brands - Taiwan
Food Manufacturing - Taiwan, China
Food Processing - Taiwan, Sri Lanka, Australia
Retailers - Taiwan

Exhibiting Countries of Top 5 Product Categories

Beverages - Taiwan, China, Japan, Sri Lanka, Australia
Organic Products - Taiwan
Table and Kitchen Accessories - Taiwan
Agricultural Machinery and Equipment - Taiwan
Snack Foods - Taiwan

Exhibiting Countries of Top 10 Products

Agricultural Development Programs - Taiwan
Black Tea - Taiwan, China, Sri Lanka
Green Tea - Taiwan, China, Sri Lanka
Herbal Tea - Taiwan, Sri Lanka
Oolong Tea - Taiwan, China
Tea Bags - Taiwan
Tea Gift Sets - China, Taiwan
烏龍茶 - Taiwan
紅茶 - Taiwan
茶葉 - Taiwan

Top 5 Exhibiting Countries and Their Product Details

Taiwan
Retailers, Food Brands, Food Processing, Food Manufacturing, Associations
Beverages, Organic Products, Table and Kitchen Accessories, Snack Foods, Certification Bodies
Green Tea, Oolong Tea, Black Tea, Herbal Tea, Tea Bags
China
Cooperatives, Food Manufacturing, Exporters
Beverages
Tea Leaves, Green Tea, Oolong Tea, Black Tea, Herbal Tea
Japan
Associations, Promotion Bodies
Beverages
Japanese Tea, Green Tea
Sri Lanka
Food Processing, Exporters
Beverages
Black Tea, Green Tea, Herbal Tea, Specialty Teas
Australia
Food Processing
Beverages
English Breakfast Tea, Chamomile Tea, Masala Chai

These insights reveal the strong representation and specialization of each country’s exhibitors, emphasizing Taiwan's extensive offering across tea types and related products, while other nations contribute specialty teas and unique beverage items.

Key Highlights of Taiwan International Tea Expo 2024

Key Industry Segments

The Taiwan International Tea Expo 2024 spans a diverse array of industry segments, making it a focal event for the tea industry. Notable segments include:

Tea Production: This encompasses traditional and specialty teas, with a particular emphasis on Taiwan’s famed Oolong, Baozhong, and high-mountain teas. Both conventional and organic tea producers exhibit, reflecting the industry's shift towards sustainability and eco-friendly practices.
Tea Processing and Manufacturing: Advanced processing equipment and methods are showcased, emphasizing innovations in flavor preservation, efficiency, and sustainable processing techniques.
Tea Packaging and Accessories: This segment highlights creative and eco-friendly packaging solutions alongside tea ware, from traditional clay and porcelain to modern, minimalist designs, catering to diverse consumer tastes.
Organic and Health-Driven Teas: Reflecting global wellness trends, there’s a significant focus on organic and herbal teas as well as teas marketed for health benefits, such as antioxidant-rich green teas and herbal infusions.
Cross-Cultural Tea Exchange: The expo fosters a rich cultural exchange, bringing together unique regional teas and brewing traditions from countries like Japan, Sri Lanka, China, and Australia.

Market Trends

Current trends in the tea industry are strongly represented at the expo, demonstrating both shifts in consumer behavior and advancements in technology:

Growing Demand for Specialty and Premium Teas: Consumers are increasingly drawn to unique and high-quality tea varieties, such as single-origin teas, artisanal blends, and teas with distinct regional characteristics. Taiwanese high-mountain teas, known for their nuanced flavors, are particularly valued in this category.
Sustainability and Organic Movement: With eco-conscious consumers in mind, exhibitors at the expo are highlighting sustainable sourcing, organic certifications, and environmentally friendly packaging. The shift towards organic and pesticide-free teas is evident, as is the use of biodegradable and recyclable packaging materials.
Health and Wellness Focus: Tea’s association with health benefits continues to drive innovation. Herbal infusions and green teas, valued for their antioxidants and calming effects, are particularly popular, with many exhibitors promoting teas designed for specific health benefits.
Technological Integration in Tea Production: From precision-controlled tea processing equipment to automated packaging solutions, the expo showcases the latest technological advancements that are transforming traditional tea production into a more efficient and scalable process.
Cultural and Experiential Consumption: As tea consumption becomes more than just a beverage choice, brands are focusing on cultural storytelling, immersive tea experiences, and heritage-driven branding to attract consumers. Exhibitors are leveraging Taiwan’s tea traditions, such as tea ceremonies and unique brewing techniques, to engage a global audience.

These key highlights underscore the Taiwan International Tea Expo 2024 as a pivotal event for exploring industry shifts and emerging trends, providing valuable insights for tea producers, retailers, and enthusiasts alike.

Conclusion

The Taiwan International Tea Expo 2024 stands as a vital meeting point for the global tea community, blending tradition with innovation. From premium teas and eco-conscious packaging to wellness-driven infusions and advanced processing techniques, this expo captures the evolving landscape of the tea industry. Attendees gain unique opportunities to network, discover emerging trends, and experience the diversity of global tea culture—all within the vibrant backdrop of Taiwan’s tea heritage.

Taiwan Int'l Tea Expo 2024: Exhibitors