The Federal Agricultural Marketing Authority (FAMA) was established in 1965 under the Federal Agricultural Marketing Authority Act. FAMA's main objective is to supervise, coordinate, regulate, and develop the marketing of agricultural produce in Malaysia. This includes managing the export and import of agricultural products, ensuring food safety, and promoting Malaysian agricultural products under the 'Malaysia's Best' brand. FAMA supports local farmers and entrepreneurs through initiatives such as contract farming, collection and distribution centers, and virtual information systems for supply and demand matching.