Beijing Guixia Legend Trading Co., Ltd., established in 2005, created the zeroHero brand in 2012. The company specializes in the research, development, and supply of high-quality coffee products and equipment. zeroHero is known for its innovative coffee gear, including hand grinders, coffee kettles, coffee scales, and cold brewers. The brand has received several prestigious awards such as the IF Design Award and Red Dot Design Award.