Frosala, founded by JALA in Indonesia, provides high-quality frozen seafood, particularly shrimp and dory, sourced from sustainable local farms. Emphasizing freshness, sustainability, and traceability, Frosala partners with smallholder farms and employs same-day freezing techniques to maintain quality. The company focuses on serving the domestic market, hotels, restaurants, and export needs, promoting seafood as an accessible option for consumers beyond a luxury item.