The Moroccan Investment and Export Development Agency (AMDIE) is a public institution that plays a pivotal role in promoting and developing investment and exports in Morocco. AMDIE provides a wide range of services to support investors and exporters, including consultancy, networking, and access to international markets. The agency manages key promotional initiatives such as 'Morocco Now,' which highlights Morocco's strategic location, competitive production costs, and commitment to sustainable development as a gateway for investment and trade.