Elephant in the Room, Fourth Wave Wine, Little Giant, The Hero, and Farm Hand. Fourth Wave Wine collaborates with family-owned wineries from six countries to create a range of authentic and regionally expressive wines. The company focuses on innovation and consumer trends to provide compelling brands that engage both new and existing wine consumers., established in 2009, is a family-owned business known for its dynamic approach to winemaking. They have a diverse portfolio of market-leading wine brands including Tread Softly