The 'EU Organic Food - Good Choice' campaign is a promotional and informational initiative funded by the European Union, aimed at increasing awareness and consumption of organic products from the EU in the UAE market. The campaign started on March 1, 2023, and will continue until February 28, 2026. It focuses on highlighting the high quality, health benefits, and sustainability of EU organic products, which include pork, beef, poultry, cereals, fruits, vegetables, milk, and dairy products. The campaign involves various activities such as participation in trade fairs, restaurant weeks, point-of-sale promotions, and study tours to showcase the standards of organic production in the EU.