The 'Premium European Products' campaign, co-funded by the European Union, aims to promote high-quality agricultural products from Greece and Latvia. Managed by ETHEAS and LDC, the campaign focuses on products such as PDO olive oils, table olives, dried grapes, saffron from Greece, and dairy products, candied fruits, chocolates, and salty snacks from Latvia. The campaign targets markets in Canada, South Korea, and Malaysia from 2024 to 2027, emphasizing safety, quality, and animal welfare in food production.