BS Fitness Nutrition (M) Sdn Bhd, founded by YM Raja Lokman Raja Ahmad in 2018, is a leading Bumiputra company in Malaysia's fitness supplements industry. The company focuses on producing high-quality protein supplements and nutritional products for fitness enthusiasts and athletes. They emphasize safety, efficacy, and superior taste in their products, aiming to meet the nutritional needs of individuals striving to achieve their best fitness levels. The company also engages in strategic digital marketing to maintain a competitive edge in the industry.