Exhibiting at Thaifex - Anuga Asia 2025

Town Dragon Limited, operating under the vibrant brand "STRIKING," is a leading Hong Kong-based confectionery manufacturer known for its innovative and playful candy creations, especially popping candy products. With over a decade of experience in the food manufacturing industry, Town Dragon has successfully positioned itself as a trendsetter in the global sweets market.

Company Overview

Founded in Hong Kong, Town Dragon Limited is the force behind the renowned STRIKING brand. The company specializes in the production of high-quality popping candy and a range of novelty sweets that combine fun and flavor. Town Dragon operates a state-of-the-art manufacturing facility and maintains stringent quality standards to ensure product safety and customer satisfaction.

Core Business and Product Range

Town Dragon's core business revolves around the manufacturing and export of confectionery items, with a specialization in:

• Popping Candy: Offered in diverse flavors like Cola, Blueberry, Watermelon, and Strawberry, their popping candy is the flagship product under the STRIKING brand.
• Lollipops with Popping Candy: A combination of traditional lollipops paired with fizzy popping candy for an interactive taste experience.
• Cotton Candy: Available in nostalgic flavors, this classic treat complements their novelty candy line.
• Popcorn: A newer addition catering to the snack segment.
• Toppings: Developed for ice cream, beverages, and desserts, these offer texture and flavor enhancement.

Unique Selling Proposition

STRIKING's USP lies in its pioneering of popping candy products that combine sensory excitement with creative packaging. The brand's dynamic marketing and flavor innovation set it apart from conventional confectionery offerings. Their emphasis on interactive and playful experiences appeals especially to younger demographics, making them a favorite in novelty candy segments worldwide.

Financial and Market Presence

While private and not publicly disclosing exact financial figures, Town Dragon Limited has a notable international footprint, exporting to over 40 countries. According to trade data from platforms like ImportYeti and Volza:

• Annual international shipments exceed 200+ containers, targeting regions like North America, Europe, the Middle East, and Southeast Asia.
• STRIKING products are widely distributed in major retail chains, toy stores, and convenience outlets across these markets.

Target Market

Town Dragon's target audience includes:

• Retailers and Distributors in the novelty and children’s candy segment.
• Supermarkets and Department Stores seeking innovative confectionery.
• Event and Gift Suppliers requiring themed or festive candy items.
• B2B Buyers needing private label solutions or co-branding options.

Capabilities

Town Dragon’s manufacturing plant is equipped with:

• Automated filling and packaging lines for high-volume production.
• Dedicated R&D unit focused on flavor innovation and product design.
• Flexible packaging solutions to cater to private label clients and international packaging standards.
• Ability to meet customized orders and seasonal promotional requirements.

Certifications and Compliance

Town Dragon Limited ensures high food safety and quality assurance through the following certifications:

• ISO 22000
• HACCP Certification
• Halal Certification
• FDA Registration (for exports to the U.S.)

These credentials reinforce the company’s commitment to global compliance and consumer trust.

Shipment Records

According to Volza and ImportYeti:

• Top export destinations include the United States, Canada, United Kingdom, UAE, and Australia.
• Shipment data reflects regular exports to distributors like Funtastic Ltd (Australia), Candy Club (USA), and Chupa Chups Pte Ltd (Singapore).
• Average container load per shipment includes 20,000+ units of various popping candy SKUs.

Customer Testimonials

“We have been sourcing popping candy from STRIKING for over five years. Their quality, packaging, and innovation are unmatched in the market.”
— International Confectionery Importer, Dubai

“STRIKING candy is a must-have in our novelty section. Kids love it, and it moves fast off the shelves.”
— Retail Chain Buyer, UK

Major Achievements

• Brand recognition in 40+ countries with consistent participation in trade fairs like ISM Cologne, Sweets & Snacks Expo USA, and Canton Fair.
• YouTube channel with product explainers and commercials, enhancing digital marketing presence.
• Recognized as a top novelty candy exporter from Hong Kong by industry associations.