YELL Co., Ltd. is a Japanese company specializing in okra-based products, located in Ibusuki City, Kagoshima Prefecture, the largest okra-producing region in Japan. The company focuses on creating innovative, health-oriented products like okra powder, okra tea, and okra potage soup. By converting non-standard okra that would otherwise go to waste into powder, YELL maximizes the nutritional value of this vegetable, rich in dietary fiber, polyphenols, and folic acid. The company promotes okra’s health benefits and is involved in joint research on its effects, particularly in regulating blood glucose levels.