WELLNEO SUGAR Co., Ltd., formerly Nissin Sugar Co., is a leading Japanese company in the sugar industry, established in 2011 and renamed in 2023 after a merger with ITOCHU Sugar Co., Ltd. The company produces and sells a wide variety of sugar products for both home and commercial use, including brands like Cup and Kururu. Additionally, WELLNEO SUGAR has expanded into functional materials, food additives, and wellness products, and also operates fitness centers through its subsidiary Nissin Wellness Co., Ltd. The company is committed to maintaining high standards for food safety through its FSSC22000-certified production facilities located throughout Japan.