Annie's Ginger Elixir is a wellness beverage brand based in Brooklyn, New York, founded by Annie over 27 years ago. The elixir is designed to boost immunity, reduce inflammation, and promote gut health, rooted in the founder's personal experience of using ginger to overcome upper respiratory issues. The company emphasizes the use of food as medicine, inspired by Annie's Chinese heritage, and aims to challenge over-reliance on medications by offering a potent, natural remedy.