White Gold from Europe is an initiative by VLAM, Flanders' Agricultural Marketing Board, which focuses on promoting the high-quality dairy products from Flanders, Belgium, under the banner 'Fresh from Flanders.' VLAM is a non-profit organization that works to enhance the value, consumption, and image of Flemish agricultural, horticultural, fishery, and agro-alimentary products both in Belgium and internationally. The initiative highlights Flanders' favorable climate, fertile soil, and the craftsmanship of its farmers, positioning it as a premier region for producing and exporting fresh and sustainable dairy products.