Founded in 1973 by Mr. Ahmed Astaib, STE DES CAFES SAHARA is part of ASTAGROUPE, a family-owned business specializing in the production and distribution of various products including coffee, tea, spices, and powder drinks. With over five decades of expertise, ASTAGROUPE has grown to be one of the key players in the Moroccan food industry, boasting over 40 successful brands.